Company: Frito-Lay North America, Plano, TX

Website: www.fritolay.com

Introduced: April

Distribution: National

Suggested Retail: $3.49 for a 3.98-ounce box

Product Snapshot: A great on-the-go snack option, Rold Gold Pretzel Cracker Sandwiches offer a layer of tasty filling between two pretzel crackers. Consumers can choose from Sharp Cheddar, made with real cheddar cheese, and Creamy Fudge, made with real cocoa. Each box contains six three-cracker packages with 100 calories. Rold Gold is a Frito-Lay brand.