Company: Frito-Lay North America, Plano, TX


Introduced: April

Distribution: National

Suggested Retail: $1.29 for a 1.57-ounce package, $4.49 for a 7.85-ounce box

Product Snapshot: Rold Gold Pretzel Dippers provide perfectly paired flavor combinations in convenient, easy-to-eat snacks. Packaged in individually wrapped dipping trays, Rold Gold Pretzel Dippers feature pretzel rods on one side of the tray and a flavored dip—Cookies & Cream or Fudge Brownie—on the other. Each box holds five dipping trays; single-serve packages are also available. Rold Gold is a Frito-Lay brand.