Earlier this year, Ardent Mills took a quite literal approach toward “driving innovation” with the launch of its new Mobile Innovation Center (MIC), a converted tractor trailer that houses a state-of-the-art culinary center designed to bring culinary creativity, hands-on education and interactive R&D support directly to customers. The idea is that customers can work side-by-side with Ardent Mills chefs, food scientists and technical bakers, with direct access to the Ardent Mills portfolio of ingredients, in search of new product ideas.
Daniel Marciani, corporate executive chef for Ardent Mills, rode on the MIC over the last few months and provides a look at life on the road to culinary creativity.