Company: popchips inc., Los Angeles


Introduced: March (Walmart only), June (other major retailers)

Distribution: National

Suggested Retail: $1.19 for a 1-ounce bag, $2.99 for a 3.5-ounce bag

Product Snapshot: Popchips’ new Ridges line was created to appeal to consumers who love potato chips that deliver a big crunch without being deep-fried. Popchips Ridges also contain 72 percent less fat and 55 percent less calories than the leading ridged chip brand, according to the company. They’re also gluten-free and kosher, and contain no artificial preservatives, synthetic colors, cholesterol or trans fat. Available flavors are Salted, Cheddar & Sour Cream, Tangy BBQ and Chili Cheese.