Los Angeles-based popchips has named consumer packaged goods veteran David Ritterbush CEO. Paul Davis, former company CEO, will expand his role on the board of directors, joining founder Keith Belling as co-chairman.

“I witnessed popchips transform the better-for-you snack category in 2007, igniting explosive growth and massive consumer enthusiasm for its brand,” says Ritterbush. “The timing for me to join the team could not be better as we plan to introduce exciting innovations in 2016 that will fire up and excite our existing snackers, attract new fans to the brand and expand the tremendous support we receive from retail partners.”

Previously CEO of Premium Nutrition Co. Inc., Ritterbush brings 25 years of consumer package goods experience to the company, having worked across numerous leading lifestyle brands. He is recognized as an innovator in the industry, able to identify and respond to consumer behaviors and demand in highly competitive markets.