While overall growth is minimal, classic pretzel products are clearly alive and well in today’s snack foods market.
But over the past decade, these traditional sticks, nuggets, rods and twists have seen a highly diversified range of products enter the fray. While chocolate-covered, candy-like pretzel indulgences and better-for-you, sprouted-grain pretzels attract interest at opposite ends of the spectrum, traditional products have stayed the course, still accounting for the lion’s share of sales in this classic segment of salty snacks.