Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!
Snack ProductsIndustry NewsOther Snacks

Soon airing on 'Shark Tank': Young entrepreneur pitches healthy all-natural oatmeal bites breakfast food, GoOats

'The first-ever oatmeal in a ball - no spoon, no bowl; just everything you love about oatmeal.'

Young entrepreneur pitches healthy all-natural oatmeal bites breakfast food, GoOats
Young entrepreneur pitches healthy all-natural oatmeal bites breakfast food, GoOats
Young entrepreneur pitches healthy all-natural oatmeal bites breakfast food, GoOats
Young entrepreneur pitches healthy all-natural oatmeal bites breakfast food, GoOats
October 23, 2020

GoOats recently announced it had pitched its signature oatmeal-in-a-ball snack food on the popular American business reality TV show "Shark Tank." Founder and COO of GoOats, Nahum Jeannot, personally presented his innovative take on fast, portable breakfast food to the famous power investors, hoping to secure funding for a market-food aimed at parents, kids, and anyone with an oatmeal craving.

Cooked with natural steel-cut oats, GoOats are combined with fresh ingredients like blueberries or Vermont maple syrup, before baked with a crispy outer shell to form a heart-smart and satisfying breakfast. Jeannot hopes others will see his perfect on-the-go, heat-and-eat breakfast food as a great new take on breakfast. But whether the Sharks on the show agreed will soon be revealed. The episode of "Shark Tank" featuring GoOats airs Friday, October 23 at 8 p.m. on ABC.

"I'm excited be on the show," said Nahum Jeannot. "After our very successful soft-launch in 2017, I knew we had finally perfected GoOats, because people loved it. But getting investors to see that potential, especially when you're surrounded by so many other great ideas out there – well, that's the hard part. We've truly gone the extra mile to ensure that GoOats is delicious, nutritious, and a quality food. Steel-cut oats are the best, but they take forever to cook. With our product, we combined this staple breakfast food with amazing flavors and rolled into a convenient bite-sized ball. Consumers can take it on the go – just heat-and-eat."

GoOats combines steel-cut oats, fresh dairy products, and natural flavors to create the perfect oatmeal-in-a-ball combination. The official launch features GoOats Variety Packs. With nine balls in each pouch, the four-pack includes one pack of each flavor, and every eight-pack includes two of each flavor: Apple Cinnamon, Maple Brown Sugar, Blueberry, and Cran-Walnut. Made with all-natural ingredients and cooked, steel-cut oats.

KEYWORDS: GoOats Shark Tank

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Top 50 Snack and Bakery Companies
    By: Liz Parker Kuhn and Jenni Spinner
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    New Snack and Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    State of the Industry
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Two loaves of bread, one more round and one more long/rectangular, both in packaging.

State of the Industry 2026: Bread shifts towards healthier alternatives

Burger served on white plate on top of a decorated table

State of the Industry: Buns keep rolling along

Candy Hall of Fame Experience selects Chicago as its home

Video: Candy Hall of Fame prepares to open in Chicago

Speaking Gen Y/Z/Alpha's Language Webinar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • Better-for-you brand Brass Roots to pitch on 'Shark Tank'

    Better-for-you brand Brass Roots to pitch on 'Shark Tank'

    See More
  • Season premiere of Shark Tank includes superfood bakery product line

    Season premiere of Shark Tank includes superfood bakery product line, Uprising Food

    See More
  • The Pizza Cupcake, of Shark Tank fame, arrives at Walmart

    The Pizza Cupcake, of Shark Tank fame, arrives at Walmart

    See More

Related Products

See More Products
  • natural food.jpg

    Natural Food Flavors and Colorants, 2nd Edition

  • big food.jpg

    Big Food: Critical perspectives on the global growth of the food and beverage industry

  • milk-dairy.jpg

    Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Events

View AllSubmit An Event
  • April 25, 2013

    Food Plant of the Future: Global Food Safety Impact on Facilities

    On-Demand: SQF 2000, FSMA, ISO 22000/PAS220 and other standards continue to gain traction in an attempt to create safer foods and beverages.
View AllSubmit An Event
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing