Company: LesserEvil

Introduced: November 2020

Distribution: National

Suggested Retail Price: $3.99-$29.99

Product Snapshot: LesserEvil is bringing the holidays to the better-for-you snack and cookie aisles with the limited edition roll-out of four new seasonal flavors this winter, wrapping up a full year filled with award-winning innovation. 

The collection of wintry flavors, which spans dietary certifications such as Keto, Vegan, and Paleo, includes: Gingerbread Cheesecake Mini Cookies; Dark Chocolate & Himalayan Pink Salt Organic Popcorn; White Chocolate & Matcha Organic Popcorn; and Gingerbread Paleo Puffs. Customers who want to sample all four flavors can treat themselves or loved ones to the Mixed Holiday Box available exclusively at for $20.00. 

“I think it’s safe to say we could all use some holiday cheer as this whirlwind year for many comes to a close,” said LesserEvil President and CEO, Charles Coristine. “At LesserEvil, we believe in clean snacking while enjoying mindful moments. And what better time than the holidays to embrace our innovative recipes and quality ingredients to bring these tasty, better-for-you choices into the homes of families ready for good cheer.” 

Similar to LesserEvil’s previous seasonal programs showcasing its category-leading organic popcorn—including Valentine’s Day, summer-inspired fruit flavors, and pumpkin spice for fall—these holiday flavors are now available at Whole Foods Market, select specialty retailers, and online at 


Gingerbread Cheesecake Mini Cookies 

The keto-friendly version of the go-to holiday indulgence. No grains or gluten at 100 calories per serving, these soft-baked treats feature a spiced gingerbread and cool, tangy cheesecake flavor thanks to premium ingredients like Non-GMO almond flour; Non-GMO butter; organic coconut sugar; and cream cheese. Available exclusively at Whole Foods Market nationwide in the US with an MSRP of $5.99 per 4.4oz bag, and on sold as 6-packs for $29.99. 


Dark Chocolate & Himalayan Pink Salt Organic Popcorn 

Himalayan pink salt is combined with luscious dark chocolate to offer a subtly sweet and salty guilt-free snack at 110 calories per serving. This holiday version of the brand’s organic air-popped popcorn is made with organic ingredients such as evaporated cane sugar; coconut oil; brown rice syrup; and dark chocolate seasoning. Certified USDA-Organic, Gluten Free, Vegan, Non-GMO, and Kosher. Available at Whole Foods Market and specialty retailers with an MSRP of $3.99 per 7oz bag, and online at for cases of 5, 7oz bags at $20. 


White Chocolate & Matcha Organic Popcorn 

White Chocolate & Matcha Organic Popcorn is a lightly sweet, vegan seasonal treat at 110 calories per serving. It features simple ingredients like organic Non-GMO popcorn; organic coconut oil; and organic white chocolate + matcha seasoning, and is Certified USDA-Organic, Gluten Free, Vegan, Non-GMO, and Kosher. Available online at for cases of 5, 5oz bags at $20. 


Gingerbread Grain Free Paleo Puffs 

LesserEvil’s wintry take on this snack combines gingerbread with grain-free Paleo Puffs at 130 calories per serving. Packed with organic cassava, coconut flour, sweet potato, and organic gingerbread seasoning, these holiday puffs are nutrient dense. Certified USDA-Organic, Non-GMO, Certified Paleo, Grain-Free + Gluten-Free, Vegan and Kosher. Available online at for cases of 6, 5oz bags at $22.