Company: Barebells Functional Foods
Introduced: July 2021
Suggested Retail Price: $3.00/bar, $25.99/box
Product Snapshot: Barebells has announced the launch of two plant-based protein bar flavors, available in Salty Peanut and Hazelnut Nougat. The nutty protein-packed treats will be available at barebells.com.
“We are so excited to introduce a plant-based spin on our best-selling bars,” said Ben Jones, CEO of Barebells Functional Foods. “With our new line, we have the opportunity to bring the best tasting protein bars on the market, now as a plant-based alternative, reaching a broader customer base as we expand internationally.”
Plant-based Salty Peanut and Hazelnut Nougat are Barebells’ first plant-based products to launch in the U.S., joining its current lineup of Chocolate Dough, Crunchy Fudge, Hazelnut & Nougat, Cookies & Cream, Caramel Cashew, White Chocolate Almond, and Salty Peanut.
The plant-based bars are 100 percent vegan and dairy-free, with 15 grams of protein, no added sugar, and no palm oil. Barebells has earned significant national distribution gains since launching in the US in 2019 and has become the go-to protein-rich snack for athletes and consumers who want a decadent treat to satisfy their cravings. Barebells stands out from the competition as the best-tasting protein bars in the industry with their mouthwatering bars that are gooey in texture and rich in flavor.
Plant-based products have quickly become an exciting alternative to consumers prioritizing health and wellness. According to FONA International, the number of Americans following a plant-based diet has increased an estimated 300 percent in the last 15 years, with many consumers adding plant-based alternatives to their diet.