ONE Brands plant-based protein bar line
Company: ONE Brands
Introduced: September 2019
Suggested Retail Price: $2.99
Product Snapshot: ONE Brands will preview their latest plant-based addition to the company's product roster at Natural Products Expo East (Booth #8511). ONE PLANT offers consumers 12 grams of protein and the brand's signature ONE gram of sugar, available in the two tasty flavors of Chocolate Peanut Butter and Banana Nut Bread, which will be sampled at the show and on-shelves this October.
ONE PLANT provides consumers a guilt-free, plant-based snack to fuel their active lifestyles. This latest line extension was created in response to the underdevelopment of the plant-based category as related to performance, taste and macro-nutrients. Capitalizing on the positive feedback for ONE's core roster of protein bars, the brand now aims to provide the same superior taste, texture and only 1 gram of sugar that the brand is known for, to the plant-based category. These elements, paired with the bar's macro-nutrients, position the new offering as an unmatched plant-based bar that delivers functional benefits for vegan and non-vegan consumers alike.
"The industry has been experiencing a significant demand for plant-based alternatives from consumers," said Peter Burns, CEO of ONE Brands. "We have been listening to consumers who are disappointed with the taste and nutritional profile in this space. We believe it is important to listen to this feedback and transform the plant-based bar set with delicious flavor and unparalleled texture. We are thrilled to offer attendees at Expo East a sneak peek at this new offering and look forward to sharing ONE PLANT with consumers nationwide this Fall."
ONE PLANT will be available on ONE Brands' website as well as at select stores nationwide starting in October. The new bars will retail for a SRP of $2.99 and will be sampled throughout Expo East. Natural Products Expo East will take place September 11-14 at the Baltimore Convention Center located at 1 W Pratt St, Baltimore, MD 21201. For more information on the trade show, please visit www.expoeast.com. For more information on ONE Brands, please visit www.one1brands.com.