Flavors and innovation are driving growth in the snack food and bakery aisles. Since the U.S. population is more diverse than ever, flavors are becoming increasingly important to bolster sales. New spicy, bold and exotic flavors celebrate various cultures and appeal to individual consumers across generations as well as households with children, while tried-and-true familiar flavors still bring comfort and nostalgia to all consumers. Join Sally to learn which innovative flavors are driving excitement in the stores and online.
In this webinar, attendees will gain insights into:
• Current flavor, color, and characterizing ingredient trends in snacks and baked goods
• Demographic and other audience preferences for nostalgic—and exotic—product profiles
• How these product trends factor into in-store and online campaigns