An expert from market insights firm Curion offers advice on the recipe for success.

Launching a new snack or bakery product line is a significant investment—in terms of financial outlay, time put in, resources expended, and other factors. 

Michael Nestrud, Curion, talks about The Curion Score, a benchmarking tool that allows brands to compare their product to 500M data points within Curion’s proprietary insights database, and companies that have used it, such as Mars.

In honor of Women’s History Month, some perspectives on female leadership in consumer insights.

Sean Bisceglia’s 2018 appointment to Curion CEO created an ardent emphasis on growth and expansion and magnifying influence.

Curion, a leading research and consumer product testing firm recently launched “LifeLabs, an in context-testing approach that allows brands to study the way consumers use their products.