Snack Food & Wholesale Bakery was recently able to catch up with Tim Kenny, vice president of marketing, California Raisins Marketing Board, to ask a few questions about California Raisins' growth and consumers' eating habits.
Though more consumers are pursuing a healthy lifestyle, it won’t stop them from seeking indulgences that meet their needs, whether they’re based on health or ethical concerns.
When it comes to food trends, consumer interest in better-for-you products continues to grow. The desire to improve their overall health and well-being is prompting many Americans to be more selective when it comes to the foods they buy and eat, including baked goods and snacks. Instead of automatically placing a familiar product into their shopping cart, consumers are now scrutinizing its label for unpronounceable ingredients, artificial flavors and colors, GMOs and high levels of sweeteners and sodium.
“Do as I say, but not as I do,” a phrase used by parents over several generations, could very well apply to America’s attitude toward healthy eating, a recent Nielsen/Natural Marketing Institute (NMI) report reveals.
The Battle Creek, Mich.-based company says it made progress on delivering health and wellness to the marketplace in 2012, executives noted in its fifth global corporate responsibility report released April 22.
The organic, natural and whole-grain market segments continue to thrive, as new product launches emphasize healthful ingredient profiles, taste and quality.
In honor of February being American Heart Month, here are some steps you can take to keep your “ticker” healthy. Heart disease is the leading cause of death in the United States and, according to the Centers for Disease Control and Prevention, more than 27 million American adults live with it. This sobering fact is magnified when you consider that heart disease is largely a “lifestyle disease” that can be prevented through some very simple actions.