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Kraft Heinz will be an early adopter of the new integrated solution; first-in-market offering integrates IRI’s best-in-class, item-level e-commerce point-of-sale data with Profitero’s digital-shelf metrics to supercharge growth and profitability for clients.
Casey’s, a convenience store chain in the United States, and IRI, a fast-growing global technology leader in innovative solutions and services for consumer, retail and media companies, have announced they are expanding their point-of-sale data sharing partnership to include frequent shopper loyalty program data from Casey’s Rewards’ over 4 million members.
IRI and Banyan have announced a new partnership that will provide IRI’s retailer clients with a more holistic view of consumer shopping habits and opportunities to generate new revenue streams while giving consumers greater visibility into their spending.
IRI has announced the launch of the IRI Intelligence Suite, which enables CPG manufacturers, retailers and media partners to combine their proprietary data and data science capabilities with IRI’s expansive assets and build their own applications in an easy-to-use, safe cloud environment.