In line with increasing inflation, 43% of consumers consider salty snacks' price to be its most important attribute.
February 7, 2023
Mintel research shows those who report their financial situations as struggling/in trouble are most likely (34%) to have decreased year-over-year salty snack consumption.
Led by a four-person, multidisciplinary committee, the investigation was funded through a California Proposition 65 settlement reached between As You Sow and 32 members of the confectionery industry in 2018.
The research combines consumer psychology and semiotics to deliver unique insights into how color generates meaning across products, brands and categories.