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Bakery ProductsNew Snack and Bakery ProductsSweet Goods

Krispy Kreme launches Biscoff doughnuts in the U.S.

Based on the European cookie, the baked treats have arrived in the States.

Krispy Kreme launches Biscoff doughnut collection in the U.S.

Courtesy of Krispy Kreme

January 9, 2023

Krispy Kreme Biscoff doughnuts are now arriving in the U.S. The Biscoff Doughnut Collection comprises three all-new doughnuts that take doughnut and cookie lovers on a round trip of sweetness, combining the flavors of both brands for the first time in this country.  

Beginning January 9 for a limited time at participating shops across the U.S., sweet treat fans can enjoy the first-class collaboration that combines Krispy Kreme’s Original Glaze with Lotus Biscoff’s Cookies and Cookie Butter, known for its unique and delicious caramelized cookie taste:

  • Biscoff Iced Doughnut: an Original Glazed doughnut dipped in Biscoff Cookie Butter icing.
  • Biscoff Cookie Butter Cheesecake Doughnut: An Original Glazed doughnut dipped in Biscoff Cookie Butter icing and topped with a swirl of cream cheese buttercream and Biscoff Crumble.
  • Biscoff Cookie Butter Kreme Filled Doughnut: A shell doughnut filled with Biscoff Cookie Butter Kreme filling, dipped in Biscoff Cookie Butter icing and topped with a swirl of dark chocolate icing and Biscoff Crumble. 

"Our doughnuts made with Lotus Biscoff are popular around the world and it’s definitely time for our U.S. fans to get a taste,” said Dave Skena, global chief brand officer for Krispy Kreme. “Both doughnut and cookie lovers will be amazed by this delicious combination.”

Krispy Kreme guests who fly into participating shops and purchase any Krispy Kreme Biscoff doughnut also will receive a free Biscoff cookie packet, a treat given out on flights around the world, while supplies last.  

For consumers who can’t get to a shop, Krispy Kreme is delivering these doughnuts fresh daily to select grocery stores near Krispy Kreme shops. Find the Biscoff six-pack doughnut assortment at many local Walmart, Kroger, Food Lion, Publix, Stater Brothers, Wakefern, and more stores.

KEYWORDS: Cookies doughnuts Krispy Kreme

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