With four in ten shoppers looking for low/sugar-free products, up 4 percentage points versus a year ago, new Welch’s ZERO SUGAR comes as both consumer preference for sugar-free snacks, and the sugar-free snack market are increasing.

According to a Comprehensive Research Report by Marketing Research Future (MRFR), the global market for sugar-free treats is projected to increase by 6.9%, reaching almost $7 billion by 2030.

“We’re excited to expand our product offerings with Welch’s ZERO SUGAR Fruity Bites,” said Nicole Luisi, senior brand manager, Welch’s Fruit Snacks. “With this new innovation, fans of our iconic fruit snacks with specific dietary preferences or restrictions can again enjoy that same delicious taste and texture they have grown to love, giving them a fruity snack without any compromise.”

Consumers will begin to find Welch’s ZERO SUGAR at their favorite retailers and on Amazon.com, in Mixed Fruit, Berries ‘n Cherries, and Island Fruits varieties, priced at approximately $3.99 for 3-oz. peg bags with other packaging formats also to roll out later in the year into early 2024.

PIM Brands, Inc. is unveiling Welch’s ZERO SUGAR Fruity Bites this week at the Sweets & Snacks Expo being held in Chicago where attendees will have the chance to taste the new product at the PIM Brands, booth #11704.

PIM Brands Inc. (Welch’s Fruit Snacks) is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.