The Taura Fruit Ingredients & Snacking Report 2012 says that fruit and vegetables already have an overwhelmingly positive image in consumers' minds, presenting a major advantage in a market where the EU's Nutrition & Health Claims Regulation is set to make it more difficult to promote products with specific health benefits. The report includes data from a survey asking consumers what lifestyle changes they felt they should make.

Company: Clif Bar & Co., Emeryville, Calif.
Website: www.clifbar.com
Introduced: June
Distribution: National
Suggested Retail: 89 cents for a 0.7-oz. package

Company: Crispy Green Inc., Fairfield, N.J.
Web site: www.crispygreen.com
Introduced: May
Distribution: National
Suggested Retail: $1.49 for a 0.36-oz. pouch

Company: Crispy Green Inc., Fairfield, N.J.
Web site: www.crispygreen.com
Introduced: November
Distribution: National
Suggested Retail: $3.49 for a 0.88-oz. bag

Company: Funky Monkey Snacks, Fishers, Ind.
Web site: www.funkymonkeysnacks.com
Introduced: October
Distribution: National
Suggested Retail: $1.99 to $2.49 for a 1-oz. bag