American Bakers Association launches birth defects awareness toolkit

The National Birth Defects Awareness Month resources tout the benefits of grains.

Photo: Pixabay/Pexels

As the U.S. observes National Birth Defects Awareness Month in January, the American Bakers Association (ABA) invites baking professionals to join in the effort to promote a vital message. Enriched grains, rich in folic acid, play a crucial role in supporting prenatal development. The association is working to encourage women of childbearing age to incorporate enriched grains into their diets to reduce risk of neural tube defects.

The ABA’s Birth Defects Awareness Month toolkit offers a number of promotional and informational resources, including:

Social media graphics
Stats and facts on folic acids, enriched grains, and prenatal nutrition
Messages and hashtags, including #GetGrains, to raise awareness around this important month

Access the toolkit and join ABA in recognizing National Birth Defects Awareness Month.

Jenni Spinner is the chief editor of Snack Food and Wholesale with more than 25 years of experience in business-to-business communications. She has written extensively about food production, safety and packaging; pharmaceutical drug development; concrete and masonry construction; and more. She holds a Bachelor’s in Communications from the University of Illinois. Jenni can be reached at spinnerj@bnpmedia.com.