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Home » Keywords: » Marketing

Items Tagged with 'Marketing'

ARTICLES

Izzio Artisan Bakery releases marketing campaign, new sourdough

Izzio Artisan Bakery releases sourdough sandwich breads

The brand is also debuting its first-ever marketing campaign.
SF&WB Staff
January 19, 2026

The national bakery is unveiling a Real Sourdough consumer education campaign alongside the rollout of Organic Artisan Sandwich Breads.


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Bader Rutter taps David Jordan as CEO

Bader Rutter taps David Jordan as CEO

Jordan has more than two decades of experience in business, marketing strategy.
Lis Parker
Liz Parker Kuhn
August 2, 2024

Jordan focuses on the intersection of business acumen and transformative creative to drive Bader Rutter into the future.


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SimplyProtein debuts irreverent creative campaign for tortilla chips

SimplyProtein debuts creative campaign for tortilla chips

The ads will appear on digital platforms like YouTube, Meta, and TikTok.
Lis Parker
Liz Parker Kuhn
July 22, 2024

Pop culture-infused humor, vibrant design, and a catchy Mariachi riff bridge brand awareness from protein bars into savory snacks.


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Kellanova expands partnership with Interpublic Group

Kellanova expands partnership with Interpublic Group

IPG will lead creative duties for Kellanova's global and priority brands.
Lis Parker
Liz Parker Kuhn
July 22, 2024

The announcement comes after an extensive evaluation of Kellanova's global agency model to accelerate brand portfolio growth and support the company on its journey to be a global snacking powerhouse. 


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Danfoss Drives names Hannes Leichtfried sales and marketing head

Danfoss Drives names Hannes Leichtfried sales and marketing head

Leichtfried will lead sales for the company’s drives business segment in North America.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
January 23, 2024

Leichtfried will lead sales for the company’s drives business segment in North America.


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Grain Foods Foundation names Stephanie Ludlum deputy executive director of project management

Grain Foods Foundation names Stephanie Ludlum deputy executive director of project management

Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
January 15, 2024

The organization advocates for incorporating various grains as part of a healthy diet.


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American Bakers Association launches birth defects awareness toolkit

American Bakers Association launches birth defects awareness toolkit

The National Birth Defects Awareness Month resources tout the benefits of grains.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
January 9, 2024

The National Birth Defects Awareness Month resources tout the benefits of grains.


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Protect your product: tips on elevating performance and mitigating risks

Protect your product: tips on elevating performance and mitigating risks

An expert from market insights firm Curion offers advice on the recipe for success.
Katie Fellows, Curion
Katie Fellows
October 27, 2023

An expert from market insights firm Curion offers advice on the recipe for success.


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You Need This shifts priorities to restaurant, bars, and concert venues

You Need This shifts priorities to restaurant, bars, and concert venues

In addition, the Delilah restaurant will feature a Strawberry Cheesecake made with the brand's Cinnamon Churro Puffs.
September 19, 2023

Instead of prioritizing traditional grocery stores, the brand has gotten its snacks incorporated into restaurant menus, bars, and concert venues in Los Angeles.


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Frito-Lay, other PepsiCo brands team up with football icons to celebrate ‘unretirement’

Frito-Lay, other PepsiCo brands team up with football icons to celebrate ‘unretirement’

Legends Marino, Moss, Rice, and Smith feature in the snack and beverage campaign.
August 30, 2023

Legends Marino, Moss, Rice, and Smith feature in the snack and beverage campaign.


Read More
More Articles Tagged with 'Marketing'
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August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

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Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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