Shipley Do-Nuts introduces Do-Nuts featuring freeze-dried Skittles

The doughnut will retail for $1.75.

courtesy of: Shipley Do-Nuts

Shipley Do-Nuts, one of the nation’s oldest and largest doughnut brands, has debuted freeze-dried Skittleson its first-ever limited-time offering, the new Poptastic doughnut. Shipley is the first brand in the nation to feature the new foodservice product from Mars, makers of Skittles. The doughnut will retail for $1.75.

The Poptastic doughnut is a classic yeast doughnut with strawberry or cherry icing, topped with tangy, fruity freeze-dried Skittles, bringing a light-as-air crunchy texture to the hexagon-shaped Shipley doughnut known for its fluffiness. It is available at all Shipley Do-Nuts locations through March 31 or while supplies last.

“For our first limited-time do-nut in our 88-year history, we wanted to create something truly unique, and the new freeze-dried Skittles definitely fit the bill, adding a tantalizing, tangy crunch to our beloved strawberry and cherry iced do-nuts,” said Shipley Do-Nuts Research and Development Chef Kaitlyn Venable. “This is just the start of a new flavor innovation journey for Shipley, and we have more surprises in store for our guests in 2024.”

The new Poptastic doughnut can be ordered in-store or online at shipleydonuts.olo.com for pickup or delivery. For nearby locations, go to shipleydonuts.com/locations.

Liz Parker is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.