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Eureka! Organic Bread

Company: Bimbo Bakeries USA

Date Introduced: July

Distribution: National

Suggested Retail Price: $3.99 to $5.69 per 18-oz. and 27-oz. varieties

Product Snapshot: Bimbo Bakeries USA has announced the national launch of its Eureka! Organic Bread line, including six new bread varieties. The makers of the rich and flavorful organic bread bring a new line that contains high-quality ingredients and no artificial flavors. The bread varieties include Grainiac, Saaa-Wheat, Seeds the Day, Top Seed, Smoooooth Wheat and Sweet Baby Grains. This new line also has non-GMO Project verification and promotes the brand’s “Don’t Be Bland” motto.