Company: Country Archer Jerky Co.
Introduced: September 2018
Suggested Retail Price: $6.00 (per bag)
Product Snapshot: In response to overwhelming consumer demand, Country Archer Jerky Co. has increased its U.S. retail footprint by more than five times in the last two years, jumping from 3,250 doors in 2016 to 25,000+ in the first half of 2018. Country Archer recently landed a spot on the Inc. 5000 list of fastest growing companies and continues to achieve double-digit sales growth year-over-year. Thanks to innovation and unique flavors like new Hatch Chile Beef Jerky and Citrus Rosemary Turkey Jerky—which will debut at booth #653 at Natural Products Expo East—Country Archer continues to lead the way in making clean protein snacks easily accessible for all in the U.S and now Canada.
The brand’s growth and innovation news comes hot on the heels of its June 2018 launch of Meat Bars. The launch marked the first line of meat-based protein bars on the market made with collagen peptides, which are known for increasing energy output and improving overall gut, skin and hair health. Making collagen snackable in a whole new way, the bars gained quick momentum with retailers like Target, Sprouts, Lucky’s Market, Raley’s, Natural Grocers, Town and Country Markets, New Seasons Market and many more across the nation.
“Meat snacks are the third largest category of all salty snacks in the United States, and we’re in the midst of a serious resurgence as far as consumer demand is concerned,” said Eugene Kang, CEO & co-founder at Country Archer Jerky Co. “We built Country Archer on a foundation to scale quickly and sustainably – and we’ve demonstrated that we understand and can quickly deliver what modern shoppers are looking for. Premium, real ingredients, clean labels, convenience, and above all, amazing taste. Combined with our bold branding and nimble approach to innovation, we’ve made big moves with key retail partners in the States and Canada, where we launched jerky and meat sticks for the first time this summer.”
Expo East attendees are invited to booth #653 to taste the Country Archer difference and savor its latest jerky flavors rolling out on store shelves now. Like all Country Archer foods, the new meat snacks are made with the highest quality ingredients, including cuts of extra-lean, USDA-inspected 100 percent grass-fed beef and antibiotic-free turkey. Details include:
- Hatch Chile Beef Jerky – savory beef marinated with sweet, smoky Hatch chiles for a full-flavored, spicy snack packed with 11 grams of protein. SRP: $6.00/3-ounce bag
- Citrus Rosemary Turkey Jerky – containing 12 grams of protein, this all-natural turkey jerky unites savory and citrus notes with a hint of herbal aroma in one unforgettable snack. SRP: $6.00/2.75-ounce bag
Since the beginning of 2018, Country Archer has significantly increased its U.S. retail footprint in the natural and conventional channels. A snapshot of retailers the brand has secured additional placements with include Whole Foods Market, Wegmans, Walgreens, Safeway, Smart & Final and many more.