Company: Country Archer Jerky Co.

Website: www.countryarcher.com

Introduced: March 2018

Distribution: National

Suggested Retail Price: $2.99 (meat bars), $6.99 (turkey jerky)

Product Snapshot: Country Archer Jerky Co. has announced the launch of its new line of meat bars and Honey Chipotle Turkey Jerky at Natural Products Expo West 2018. Available in Cayenne Beef, Sweet BBQ Bacon and Herb Citrus Turkey, the new line takes protein bars back to their primal state by using 100 percent grass-fed beef, uncured bacon and cage-free turkey, along with real ingredients such as collagen, dates and spices. 

“For decades, protein bars have been the go-to option for busy people, however they are often made with highly processed whey protein and are high in sugar, calories and have ingredients that are difficult to pronounce,” said Eugene Kang, co-founder and CEO of Country Archer Jerky Co. “We’re getting back to the basics. After months of testing recipes and experimenting with nutritionals, we’ve created a bar we’re really proud of. Each bar is made with gourmet cuts of meat, collagen peptides, dates and smoky natural seasonings and spices – extending our mission to give every doer the right to access clean, whole food snacks anywhere. We’re thrilled for the chance to showcase our expanded portfolio at Expo West 2018 as we continue to redefine the meat snack category.”

Crafted in small batches, the meat bars are a new and improved version of the brand’s former Frontier Bars, but are made with the same gourmet cuts of extra-lean, USDA-inspected beef, bacon or tender turkey fans love, all raised without antibiotics or hormones. Each bar contains a complex amino acid profile made of collagen peptides, and is packed with 15 grams of protein, only three grams of sugar from dates and 120-140 calories per bar. The bars are also free of MSG, gluten and soy, making them in line with diets like Paleo, Ketogenic and Whole30. Flavor details include:

• Cayenne Beef – crafted with meat lovers in mind, this hearty meat bar packs a punch of cayenne and flavorful bacon
• Sweet BBQ Bacon – reinventing everyone’s favorite cut of meat, each bar is crafted with classic smoky BBQ seasoning for a touch of sweetness 
• Herb Citrus Turkey – vibrant citrus mingles with fragrant herbs for an adventurous flavor combination

Adding even more innovation to a robust meat snack portfolio, Country Archer’s latest jerky flavor, Honey Chipotle Turkey Jerky, remains true to the brands original hand-crafted recipes. The jerky is packed full of on-trend ingredients such as organic honey and bold chipotle that are slowly marinated for a smoky, one-of-a-kind complex flavor. With a whopping 29 grams of protein and only 200 calories per bag, Honey Chipotle Turkey Jerky is made with leaner cuts of cage-free turkey and is free of nitrites/nitrates, MSG, gluten, soy, antibiotics and added hormones.

Country Archer’s meat bar line is available at Hudson News, 7-Eleven, Sprouts, Mother’s Market, Lassen’s, Ralph’s and online at www.countryarcher.com, with a suggested retail price of $2.99 per 1.5-ounce bar. Honey Chipotle Turkey Jerky will also be available online beginning in March at www.countryarcher.com for $6.99 per 2.75-ounce bag.