Company: Flowers Foods
Introduced: September 2018
Suggested Retail Price: $1.79
Product Snapshot: Tastykake is celebrating “Throwback Thursday” with a retro relaunch, announcing the return of its classic baked pie recipe. The fan favorite will feature 15 percent more fruit than previous fruit pie recipes and is now available in retailers throughout the brand’s core Philadelphia and surrounding markets.
Conveniently portioned and packaged for on-the-go snackers, the reinvigorated line of pies answers to the needs of the modern consumer by combining sweet nostalgic tastes with an enhanced recipe jam-packed with fruit. The brand invites consumers to take a picnic on them this fall, spending less time in the kitchen and relying instead on the masterminds of Tasty Baking Company, who have worked tirelessly to provide the freshest products since 1914.
Consumers can enjoy the return of the classic Tastykake Baked Pie in all flavors, including apple, cherry, blueberry, peach and seasonal French apple Tasty klair, lemon, coconut créme, seasonal pumpkin and seasonal pumpkin cheesecake. Fans are invited to document their #TastyBreak experience by following Tastykake on Twitter (@Tastykake), Facebook (Tastykake) and Instagram (@Tastykake), telling the story of how they #MakeHappyHappen with the classic pies.