Company: Lehi Valley Trading Company
Introduced: October 2019
Suggested Retail Price: $5.99-$7.99
Product Snapshot: In step with its love of the great outdoors, Lehi Valley Trading Company, a U.S. privately-owned premier snack food company, is introducing new trail mixes and gourmet blends snacks that can make time on any hiking trail even happier. The trail mixes provide unique, flavorful and on-trend options that rounds out the line up with better for you options and more culturally- inspired flavors. The gourmet blends offer a more indulgent blend of fruits and nuts featuring the company’s recently released gourmet candied nuts. Trail mixes continue to climb in popularity and Lehi Valley continues to innovate with distinctive combinations of the very snacks at its roots: nuts and dried fruits.
Christie Frazier-Coleman, vice president of marketing for Lehi Valley Trading Company notes that “Consumers want healthier options that taste great, are willing to try new culturally-inspired snacks, and also want interesting indulgent combinations. According to Nielsen, trail Mixes year-to-date are up 2.9 percent in sales and 6.2 percent in units showing continued demand for these snack solutions.
The trail mix lineup includes:
Walnuts and almonds provide Omega-3 fatty acids in this mega delicious mix of walnuts, almonds, pumpkin seeds, mango and cranberries.
Full of antioxidant rich ingredients, this mix includes walnuts, pecans, blueberries, cranberries, raisins and dark chocolate.
A totally raw mix of cashews, sunflower kernels, pepitas, almonds, currants and raisins.
Flavorful Indian curry powder spices up this blend of pistachios, cashews, chickpeas and peanuts mixed with mango, coconut and raisins.
Sweet mango, raisins and coconut are tossed with salty pistachios, cashews, chickpeas and peanuts then seasoned with Garam Masala for the perfectly exotic salty sweet trail mix experience.
The trail mix program can be put into bags, tubs, car cups and bulk, depending on retailer strategy. The SRP is an average of $3.99 for a medium-sized (7oz – 9oz) bag, depending on retailer strategy. The trail mixes are available in private label or in these brands: Lehi Valley Trading Company, Snackworthy, High Valley Orchard and Arizona Snack Company.
The gourmet blend lineup includes:
CHERRY COCOA ALMOND BLEND
Cherry chocolate like you’ve never seen before. Cocoa Roasted Almonds are handmade in fired kettles then blended with tart dried cherries and cranberries, semi-sweet chocolate chunks and rounded out with nutty pepitas. Sweet and tart are the perfect sweethearts.
VANILLA CRANBERRY CASHEW BLEND
Vanilla Cranberry Cashews are handmade in fired kettles then blended with tart dried cranberries, sweet diced coconut, fresh almonds and semi-sweet chocolate chunks.
COCOA COCONUT ALMOND BLEND
Tropical, sweet and so satisfying. Cocoa Roasted Almonds and Cocoa Coconut Almonds are handmade in fired kettles then blended with sweet coconut chunks, rich and crunchy macadamia nuts and semisweet chocolate chunks.
This gourmet blends program can be put into bags, tubs, car cups and bulk, depending on retailer strategy. The SRP is $5.99-$7.99 for a medium-sized (9oz – 10oz) bag, depending on retailer strategy. The blends are available in private label or in the following brands: Lehi Valley Trading Company, Snackworthy.