Company: Kellogg Company
Website: pringles.com
Introduced: June 2021
Distribution: National
Suggested Retail Price: $1.99
Product Snapshot: After introducing the new Pringles Scorchin' collection last year, Pringles is peeling back the onion with the addition of a fourth new fiery flavor that is sure to wow: Pringles Scorchin' Sour Cream & Onion.
Adding to the collection that already includes Scorchin' takes on classic BBQ, Cheddar, and Chili & Lime flavors, new Pringles Scorchin' Sour Cream & Onion packs all the bold, tangy flavors fans know and love and kicks it up a notch with a spicy heat that builds over time. Each bite boasts a hint of smoky cayenne pepper flavor for extra oomph, delivering a fiery ride for taste buds.
"We know that unique and spicy flavors are the top two things Zillenials look for when trying new snacks, and those qualities happen to be a specialty of ours at Pringles," said Gareth Maguire, senior director of marketing for Pringles. "The debut of Pringles Scorchin' Sour Cream & Onion gives a kick to the classic tangy and zesty Pringles flavor—and gives those looking for some spice in their life another reason to enjoy the new Scorchin' collection."
Beginning in 2022, Pringles Scorchin Sour Cream & Onion will now be available in convenience stores.
Pringles Scorchin' Sour Cream & Onion is available in the snack aisles of select retailers nationwide. For more information, follow @PringlesUS on Instagram, @Pringles on Twitter and check out Facebook.com/PringlesUS.
