This holiday season, kids (and adults!) can eat breakfast like Santa's little helpers with Kellogg's The Elf on the Shelf Hot Cocoa Cereal, the newest "Official Cereal of the North Pole."

On top of Pumpkin Spice, RXBAR is launching a brand new holiday flavor, Snickerdoodle, and bringing back fan favorites Gingerbread and Pecan mid-September to complete its holiday line-up.

MorningStar recently introduced its new Veggie Chorizo Nacho Bites and Veggie Chik'n & Cheeze Taquito Bites.

MorningStar Farms has been in the game for more than 40 years and boasts the deepest roster of plant-based eats to tackle tailgate cravings. 

Pringles is releasing new limited-edition Glow-in-the-Dark cans just in time for Halloween.

In celebration of Día de Muertos, also known as Day of the Dead, Pop-Tarts is releasing a limited-edition box, including nine all-new Printed-Fun designs.

To continue spreading smiles during family mornings and create even more small wins for parents, Eggo has announced the release of its all-new Eggoji waffles.