In this Q&A, Susan Burris, marketing director, premium chocolate innovation at Ferrero Rocher discusses the new Chocolate Squares line, and how this latest innovation answers to trends in the premium confectionery category.
The hazelnut-shaped installation, on display through Oct. 20, illustrates the lifecycle of Ferrero’s key ingredients, from cultivation to finished product.
For the first time since the debut of its gold-wrapped praline, Ferrero Rocher is expanding its portfolio with chocolate squares, available in four flavors.
The cookies are in line with Ferrero's La Biscotteria concept, and are offered in a 136 g format with packaging developed specifically for travel retail.