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Home » Authors » Joyce Friedberg

Joyce Friedberg

Joyce Friedberg, Contributing Writer

Articles

ARTICLES

bakery and snacks

Producers focus on healthier fats and oils

Snack and bakery consumers want to balance health and indulgence; the right ingredients can deliver.
Joyce Friedberg
March 20, 2023

Snack and bakery consumers want to balance health and indulgence; the right ingredients can deliver.


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chocolate chip cookies

Sweeteners balance consumer desire for sweet treats and good health

Consumers want sweet snacks and baked goods with less sugar; here are ways to deliver.
Joyce Friedberg
February 13, 2023

Consumers want sweet snacks and baked goods with less sugar; here are ways to deliver.


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bread and butter

Bakers want cleaner label, efficiency-driving leavening ingredients

Ingredient suppliers and bakery clients are discovering new products and ways to use existing ingredients.
Joyce Friedberg
January 30, 2023

Ingredient suppliers and bakery clients are discovering new products and ways to use existing ingredients. 


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SFWB_Ingredients_1222_slideshow01.jpg

Consumer trends and interest in health and wellbeing driving greater variety of grains for bakery and snack manufacturers

Health-conscious consumers are driving growth in grains both old and new.
Joyce Friedberg
December 14, 2022

Health-conscious consumers are driving growth in grains both old and new.


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pumpkins

Health-conscious consumers seek nutritious, delicious food choices

Producers are serving up new nutritional ingredients to consumers craving better-for-you foods.
Joyce Friedberg
November 11, 2022

Producers are serving up new nutritional ingredients to consumers craving better-for-you foods.


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various types of salt

Sodium reduction tools help create healthier snacks, bakery products

Consumers aim to reduce sodium in their snack and bakery products.
Joyce Friedberg
October 19, 2022

Consumers aim to reduce sodium in their snack and bakery products.


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chocolate kisses

Interest in health, wellbeing drives better-for-you chocolate products

Consumers look for healthier chocolate products, while still indulging.
Joyce Friedberg
September 23, 2022

Consumers look for healthier chocolate products, while still indulging. 


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SFWB_Ingredients_0822_feature-1170x878.jpg

Consumers look for healthier bakery inclusions

New fruit, vegetable, and chocolate inclusions balance better-for-you with indulgence.
Joyce Friedberg
August 15, 2022

Inclusions such as fruits, vegetables, and chocolate can add another dimension of visual appeal, flavor, and texture to snacks and baked goods.


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SFWB_Frozen_feature-1170x500.jpg

State of the Industry 2022: Frozen appetizers and snacks remain ubiquitous

Consumers reach for frozen appetizers and snacks daily—whether it be for a meal or for snacking between meals.
Joyce Friedberg
July 19, 2022

Consumers are continuing to spend more time at home versus pre-pandemic and this is influencing what they are buying and how and what consumers are eating. 


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SFWB_Desserts_0622_feature1170x500.jpg

State of the Industry 2022: Consumers look to indulge in desserts

Category shows continued growth, offering comfort and convenience to consumers.
Joyce Friedberg
June 17, 2022

Consumers still have a sweet tooth for desserts. In fact, 53% of consumers said that they had dessert within the past day based on a recent survey from Datassentials. Even as we emerge from the pandemic, desserts are still very relevant as consumers look to indulge a sweet craving, with a treat that can offer familiarity, comfort, or nostalgia.


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View All Articles by Joyce Friedberg
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