Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!
IngredientsGrains

Grains appeal to producers looking for nutritional and sustainability benefits

Grains are of increasing interest to producers looking for nutritious and sustainable ingredients.

By Joyce Friedberg
Bread Ingredients

Courtesy of Healthy Food Ingredients

December 21, 2023

The bottom line

  • U.S. consumers don’t get enough fiber in their diets
  • Gluten-free items continue to draw consumer interest
  • Sustainable sourcing is a growing concern

The Dietary Guidelines for Americans recognize grains as an important part of a healthy eating pattern. Grain foods provide dietary fiber as well as essential vitamins (i.e., folate, thiamine, niacin, vitamin B6, riboflavin, and vitamin A) and minerals (i.e., iron, zinc, manganese, copper, magnesium, phosphorous, and selenium). However, grain foods account for just 15% of calories in an average American diet. Despite this, grains remain the largest source of fiber in the American diet—an important consideration given nearly 85% of Americans fall short of the daily recommended fiber intake. 

In addition to nutrition, a proprietary study conducted by ADM shows that sustainability claims like “sourced from regenerative agriculture” resonate with consumers and have a strong impact on their purchase decisions. Grain ingredients that can help bakery and snack brands tell a sustainability store are increasingly attractive to consumers.

New ingredients and uses

Healthy Food Ingredients has launched a milled chia and a milled sunflower kernel. Jennifer Tesch, chief marketing officer for Healthy Food Ingredients, says, “Our milled sunflower kernel provides water absorption and creates a strong dough structure, along with the emulsion capacity needed to stabilize water-oil molecules. Milled chia boasts gelation and water absorption properties as well as a desirable mouthfeel. It is a good source of fiber and provides Omega 3 fatty acids.” These better-for-you ingredients can be used individually or blended together and are clean-label, gluten-free, and can fit into a keto or vegan diet. The milled sunflower kernel works well in breads, cookies, and cracker applications, while the miller chia is a great fit for energy bites, bars, and as an egg replacer in baking.

Grain Processing Corp. has launched FYBRIN RS, a resistant starch made from corn. FYBRIN RS reportedly can easily be incorporated into baked goods and snacks to add fiber, reduce calories, and lower net carbs. It is suited for tortillas and snacks and lends itself to gluten-free applications since it is produced from corn.

Kelly Belknap, business development manager, specialty ingredients, Grain Processing Corp., relates, “As the superfood trend continues, Grain Processing Corp.’s steamed chickpea flour has gained a lot of interest due to the ongoing consumer curiosity with chickpeas. Our proprietary steaming process improves the flavor profile of traditional ‘raw’ chickpea flours, allowing consumers to enjoy snacks and cereals with the goodness of chickpeas without the strong beany or off notes. In addition, chickpea flour can provide added protein, fiber, and some vitamins and minerals.” The combination of FYBRIN RS and chickpea flour reportedly has been shown to be very effective in gluten-free cracker formulations.

“From gluten-free and grain-free to keto and paleo, lifestyle diets continue to be important to many consumers. Grain alternatives and flour replacers can help support these eating habits and lifestyle diets,” states Paula LaBine, marketing director, milling and baking solutions, ADM. To meet these needs, ADM recently launched HarvestEdge Gold Keto-Friendly Flour Replacer which is a 1:1 flour replacer that can provide a smooth transition into existing production processes for pizza crusts, breads, biscuits, tortilla, pancakes, and crackers. “Our new HarvestEdge Gold Keto-Friendly Flour Replacer has a clean, neutral flavor and outstanding texture and functionality. It is also an excellent source of fiber,” adds LaBine.

ADM has recently expanded their HarvestEdge Gold line with sustainably sourced options for their wheat and sorghum products. The line includes sorghum flour and a range of Food Alliance sustainable flours (a Food Alliance certification is a voluntary way for agricultural producers and other food companies to address the growing customer and consumer demands for traceability, transparency, and social and environmental stewardship). “Our HarvestEdge Gold sorghum is a special white variety, along with being non-GMO, certified gluten-free and processed in ADM’s verified net carbon-neutral mill in Dodge City, Kansas. With its light color and sweet, nutty flavor, our sorghum is an exceptional grain solution to elevate baked goods and snacks, from cereals to breads and cookies to cakes. HarvestEdge Gold certified sustainable flours (high protein, low protein, whole wheat, and pastry fours) are locally and direct-sourced near our Spokane, WA mill and offer third party endorsement of sustainability credentials,” shares LaBine. 

Cargill notes that manufacturers are turning to whole grain ingredients to improve the nutritional profile on their products, and therefore have seen an uptick in the interest of whole grain corn products, especially within the snack space. “Because corn ingredients serve as a base for many snack applications, switching to whole-grain corn ingredients can be an easy way for brands to improve the nutrition density of the products,” shares Keyla Rodriguez, technical services manager, Cargill.

crackers and dip
Courtesy of Grain Processing Corp

“Switching from refined corn flour to whole grain corn flour will create a new sensory experience, thanks to a higher level of protein, fiber, and oil. By using whole grain corn flour, snack manufacturers can create a more artisanal experience, with unique textures and a stronger, more robust flavor as compared to refined corn flour, which tends to be slightly sweeter. Products made with refined flour are typically softer and smoother, while those formulated with whole-grain corn flour offer a heartier texture thanks to its higher level of fiber. Finished snacks made with whole grain corn flour are also typically slightly darker than those produced using refined corn flour,” says Rodriguez. Cargill offers a wide range of whole grain corn flours that can be used in snacks, nutrition bars, tortilla chips, and other corn-based chips, and crackers. 

Grain ingredients such as high-fiber wheat flour has been gaining traction in the baking industry according to Batory Foods. The company offers a high-fiber wheat flour that offers 10x more fiber than traditional wheat flours and can be used in pasta, tortillas, pizza crusts, bread products, and sweet goods. Another product is their hull-less oats which contains 40% more protein than traditional oats and can be used in any application currently utilizing conventional oats. 

Ancient and new

Batory Foods is seeing renewed interest in ancient grains. “Some consumers and developers may say that is ‘ancient’ news, but market indicators are telling us what was old is new again,” shares Heather Kuntz, business development manager for bakery at Batory Foods. “Ancient grains are a wholesome, minimally processed nutritional powerhouse that can help add a wide variety of tastes, textures, and nutritional boost to food and beverage products. Ancient grains can be processed into a wide variety of formats such as crisping, flaking, milled flours, popping, and pasteurized whole grains. These versatile ingredients can provide unique crispy textures and inclusions in bars, snacks, and breakfast cereals, visual appeal, and enhanced texture of baked goods, and add a variety of health-related claims like gluten-free, high fiber, high protein, non-GMO, and organic.”

The company expects to see increased interest in high-protein, high-fiber options that are also gluten-free and sustainable, and millet, sorghum, and buckwheat are at the top of the watch list. Kuntz describes the benefits for each of these ancient grains.

  • Millet is a good source of fiber, high in protein and vitamins. Millet is most often used as a topping on multi-grain style breads either traditional or gluten-free. Millet flour is gaining popularity as a versatile flour that can add volume and tenderness to baked goods, is an excellent substitute for wheat flour in gluten-free baked goods, breads, wraps, and flatbreads, and can be combined with oat flour, rice flour, or tapioca flour all-purpose gluten-free blend. Millet is considered a hardy crop, which grows well in hot dry climates, requiring less water and fertilizers, it can withstand drought conditions making this crop top of the list for sustainability. 
  • Sorghum is rich in fiber, antioxidants, 12 essential nutrients, and is naturally gluten-free. It has a mild wheat flavor profile that lends itself to be utilized across many bakery platforms—breads, cookies, cakes, snacks, cereals, and bars. Customers looking to improve their digestive health and immunity will benefit from Sorghum’s excellent source of fiber, protein, zinc, selenium, and copper.  Sorghum is the fifth largest crop in the world, after corn, rice, wheat, and barley, with the U.S. being the world’s largest producer.  
  • Buckwheat is considered a pseudocereal, however, it is not considered a cereal grain or related to wheat and is considered gluten-free. Buckwheat contains a good amount of fiber and resistant starch and is high in minerals manganese, cooper, magnesium, iron, and phosphorus. While Buckwheat is relatively low in vitamins, it is richer in antioxidants than many common cereal grains. It provides a nutty profile and is commonly used in soba noodles and pancakes; however, it is finding its way into breads, chips, crackers, and baking mixes. 

Gluten-free growth Free Continues to Grow

According to Innova Market Insights shared by Batory Foods, gluten-free continues to be in the top three claims in the total bakery category, joined by GMO-free and no additives/preservatives. Of the new product launches, almost half of the U.S. gluten-free launches were also GMO-free. Bakery mixes with gluten-free claims continue to dominate the bakery subcategories, followed by crackers/biscuits (savory), and cookies/biscuits (sweet). Cake-sweet goods and bread subcategories remain relatively flat. 

“Rice flour continues to be the most frequently used flour in gluten-free bakery, we are seeing increases in almond flour, chickpea, and buckwheat flour in gluten-free bakery innovation. Innova Market Insights indicated that plant-based claims on bakery launches have grown rapidly since 2018 and the percentage of plant-based claims on gluten-free launches is also on the rise. More than 60% of plant-based launches also had vegan and/or gluten-free claims,” shares Kuntz. 

“Many advances have been made in designing gluten-free and plant-based bakery products with improved texture, flavor, and nutrition. Formulators are no longer designing around one alternative grain but a combination of gluten-free grains and plant-based ingredients that work synergistically to provide functional properties, textural expectations, advanced nutritional attributes, desired flavor, and visual appeal consumers desire,” states Kuntz.

Grain Processing Corp. recently conducted proprietary research with current gluten-free baked goods consumers. “Survey respondents indicated that they are searching for gluten-free products with added nutrition. When specifically asked what nutritional parameters they would like to see improvement on, added protein and added fiber were on the top of the survey. Enhancing the nutrition of current gluten-free bakery and snack items should be a priority in this category,” shares Belknap. 

The selection of grains for snack and bakery products will continue to grow with a focus on nutrition and sustainability.
KEYWORDS: ADM Cargill chickpeas fiber Healthy Food Ingredients sorghum

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Joyce Friedberg, Contributing Writer

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Bakery Products
    By: Liz Parker Kuhn and Jenni Spinner
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    Bakery Products
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Two loaves of bread, one more round and one more long/rectangular, both in packaging.

State of the Industry 2026: Bread shifts towards healthier alternatives

Burger served on white plate on top of a decorated table

State of the Industry: Buns keep rolling along

Candy Hall of Fame Experience selects Chicago as its home

Video: Candy Hall of Fame prepares to open in Chicago

Speaking Gen Y/Z/Alpha's Language Webinar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • AB bar

    Functional and nutritional ingredients appeal to health-conscious consumers

    See More
  • Fruit provides an option for consumers looking for less sugary snacks

    Fruit provides an option for consumers looking for less sugary snacks

    See More
  • grains

    Snack and bakery shoppers are looking for grain-free products

    See More

Related Products

See More Products
  • snack.jpg

    Snack Foods Processing, Innovation, and Nutritional Aspects

  • ready to eat

    Ready-to-Eat Snacks: Emerging Technologies for Production and Safety

  • methods.jpg

    Methods for Developing New Food Products, Expanded Second Edition

See More Products

Events

View AllSubmit An Event
  • October 8, 2025

    Smarter Snacking: How to Meet Consumer Demand for Cognitive Health Benefits

    On-Demand This webinar will provide industry pros with the forward-thinking insights and practical information they need to meet real-world consumer needs. We’ll showcase the latest consumer insights on smarter snacking, explore opportunities for product innovation, and explain the science behind ingredients that offer cognitive benefits.
  • October 18, 2012

    Baking Employee Benefits Without Medical Coverage: A recipe for disaster or a competitive advantage?"

    Register to participate in the ABA Webinar, "Baking Employee Benefits Without Medical Coverage: A recipe for disaster or a competitive advantage?"
View AllSubmit An Event
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing