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Candy Industry is a global confectionery brand covering all aspects of the market, from manufacturing to retail. Candy Industry reaches more industry professionals in wholesale/retail manufacturing as well as candy/snack buyers than any other confectionery news source. Candy Industry offers more content and information on the confectionery industry than any other industry publication.

Audience Profile Statistics
RESOURCES
CONTACT US
EDITORIAL CALENDAR
AUDIENCE REPORT
DOWNLOAD SPECIFICATIONS
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MARKETING SOLUTIONS
Marketing Solutions Menu

Select a marketing solution to view the details. Hover on ⓘ for more about the topic.

VIEW ALL MARKETING SOLUTIONS
ABM
ⓘ
Reach your top prospective companies with our account-based marketing program which help draw out those specific users.
Advanced Targeting
ⓘ
Customize your target audience by allowing us to identify their online engagement and digital behavior to pinpoint their interests that align best with your business solution.
Classifieds
ⓘ
Classified ads offer a simple way to promote your product and brand when you're on a budget. Classifieds can help with selling equipment, products, and services, announcing business opportunities, hiring expert employees and more.
Clear Seas Reports
ⓘ
Need marketing research for more informed decision making? Contact your industry-focused market research partner today to gain insights into your complex business questions.
Content Creation
ⓘ
We can help you create industry-relevant assets including articles, white papers, case studies, and more, so you can position your company as a thought leader and generate leads. This valuable content can be generated with your timeline in mind, equipping your company with the editorial and publishing resources needed to help you continue to do what you do best.
Cost-Per-Lead
ⓘ
Looking for leads who took a qualified action on your content? Use our cost-per-lead program to generate a set number of leads to help grow your customer base.
Custom eNews
ⓘ
Custom eNewletters help you market your own content; or, send readers an eNewsletter containing a brief description of your eBook, white paper, or digital supplement, providing direct access to your content. All Custom eNewletters are co-branded with our publication to increase deliverability, views, and clicks.
Directories
ⓘ
Reach industry professionals and buyers who use and prefer B2B directories to eliminate unwanted search results. Various package options such as listings, ads, and enhancements are all available.
Drip
ⓘ
Drip Campaigns redeploy your marketing message over a longer period of time to increase lead engagement and allows for added brand exposure.
DRIVE
ⓘ
Gain added exposure and increase your web traffic by driving a specific number of our users directly to your website using our DRIVE marketing campaigns.
eBlasts
ⓘ
Reach our engaged and targeted audience with one of our many email marketing solutions! Highlight a new product, your upcoming webinar, a newly created video, and more!
eBooks
ⓘ
Receive qualified leads through a co-branded eBook, a collection of topic-centric articles packaged together in a downloadable digital media format. Each eBook includes new or repurposed articles and may be supported by content from one to three sponsors.
eNewsletters
ⓘ
As a trusted resource for professionals, eNewsletters are an ideal place to promote products and services to help drive traffic to your website and build brand awareness. eNewsletters ensure that your ad will be viewed by people who have already expressed an interest in your industry, and who are expecting to receive timely and relevant content. Attention-grabbing ads and exclusive sponsorships are available.
Infocenters
ⓘ
Take content marketing to a new level with an InfoCenter, a full-feature, topic-centric, exclusively sponsored microsite called an InfoCenter. Combine valuable content, supplied by you, run alongside our editorial, and your company name becomes synonymous with whatever topic you choose.
Sponsored Digital Spotlights
ⓘ
Sponsor a dynamic digital experience created by our design professionals and editorial staff based on editorial content, industry topics, brand events, research studies, awards and more. This non-commercial interactive product includes email promotion, leads, and analytics, and hosting on our website for one year.
Interactive Product Spotlights
ⓘ
Unlike traditional press releases, Interactive Product Spotlights fuse the creative and storytelling aspects of advertising in an engaging, interactive experience that is promoted to a targeted email list of industry professionals.
Lead Nurturing
ⓘ
Leverage your content amongst your leads to continue to move them down the sales funnel and find out who the most sales-qualified leads are for your business.
Live Events
ⓘ
Live B2B Events and Conferences provide both exhibitors and attendees with valuable networking opportunities and practical insights they can use to grow and transform their businesses. As an Exhibitor or Sponsor you gain increased visibility and a relevant platform to promote products and capabilities, meet face to face with clients and partners, and establish your presence and leadership in the industry.
MyClear Opinion Panel
ⓘ
Need high-quality B2B research respondents? myCLEARopinion Panel specializes in B2B skilled industry sample, providing access to executives, decision makers, and experienced industry professionals.
Native Advertising
ⓘ
Build thought leadership for your brand! Publish your high quality, non-commercial content alongside our trusted editorial online, in our eNewsletter and on our social media. Your editorial labeled as "Sponsored Content" will be promoted on our website, enewsletters and through our social media channels.
Online Retargeting
ⓘ
Expand your impressions and reach to our website visitors as they move around the web! Retargeting tracks our website browsers and then displays your ads to them as they travel to other websites.
Podcasts
ⓘ
Podcasts provide educational and promotional information to industry professionals through audio presentations. Sponsor an editorial podcast or an exclusive podcast to allow industry professionals to hear directly from you with email and website promotions included.
Social Media
ⓘ
Broadcast your company's message to our brand's entire social media base. We offer a number of opportunities for audience engagement through Facebook, Twitter, and LinkedIn.
Videos
ⓘ
We produce high quality, professional videos and devise a customized marketing strategy to get your video message in front of thousands of qualified buyers via eMagazines, Social Media, and Brand Websites. Video options include Case Study, How-To/Product Demo, Booth/Event Coverage and more.
Webinars & Online Events
ⓘ
Webinars are a great way to showcase your thought-leadership and expertise on industry related topics - giving attendees the information they need all while you collect leads! Webinar types include those featuring editorial or sponsored content, moderated by our editors or by you the sponsor, and even those that offer CE credits to attendees.
Website Display Ads
ⓘ
Connect with industry professionals and drive traffic through online display ads. Create awareness and engagement while directing viewers to your site. Options include standard banner ads or extra impact rich media ads.

Or filter the above options by category.

Brand Awareness
Lead Generation
Content Marketing
Market Research
Directories
Events

View All Marketing Solutions within Selected Category
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ACCOUNT-BASED MARKETING

Account-Based Marketing (ABM) allows your company to target your prospects by company or organization with more precise messaging. ABM allows our products to open doors and deepen engagement with employees of specific companies you are looking to reach.

Target Audience Less Wasted Messaging Qualified Leads
ADVANCED TARGETING

Serve your message to a customized audience using Advanced Targeting. Advanced Targeting is a strategic approach that drives personalized outreach efforts to our audience based on their behavior, engagement, and interests. Enhance digital campaigns by reaching specific users, allowing for more precise creative and tailored messaging directed at your target market.

IDENTIFIABLE CONTENT INCLUDES:

  • Articles Read
  • Browser Used
  • Webinars Viewed
  • Emails Clicked
  • Topics of Interest
  • Website Topics
  • White Paper Downloads
  • Events Attended
  • And many others!
CLASSIFIEDS

Classified ads offer a simple way to promote your product and brand when you're on a budget. Classifieds can help with selling equipment, products, and services, announcing business opportunities, hiring expert employees and more.

CATEGORIES INCLUDE:

  • Auction
  • Busines Opportunities
  • Consulting
  • Equipment
  • Positions Available
  • Product Showcase
  • Software
  • And more...
Candy Industry Classifieds
CLEAR SEAS REPORTS

Our market research will enable you to stop guessing, confidently make data driven decisions, and save time and money. Let's get started.

CONTENT CREATION

White papers, articles, and case studies are great tools for generating credibility and establishing a connection with companies and their decision-makers.

Candy Industry can ghostwrite un-bylined articles, white papers, case studies, and more to help drive your content marketing strategy. We’ll collaborate with you to create educational and entertaining content to solve customer problems, position you as a thought leader, and generate leads. You provide editorial direction and we’ll do the rest!

CONTENT OPTIONS:

  • WHITE PAPERS
  • ARTICLES
  • BLOG POSTS
  • SOCIAL MEDIA CONTENT
  • TECHNICAL PAPERS
  • CASE STUDIES
  • AND MORE!

WANT TO USE YOUR WHITE PAPER TO CAPTURE LEADS AND DRIVE TRAFFIC?
Candy Industry can deploy your White Paper via email to confectionery professionals with our White Paper eBlast. Since they know and trust the content of Candy Industry, your email to them will enjoy a higher open rate and thereby a greater number of leads!
*Exclusive-Sponsorship and Multi-Sponsor Options Available.

COST-PER-LEAD (CPL) Program

Promote your content to our 1st party-data users and receive a predetermined number of leads based on your lead goal or marketing budget. Lead reports are comprised of leads that fill out a custom form hosted on BNP’s platform. BNP-hosted, gated content (such as white papers or videos) will be supplied to the user after the form is completed. Campaigns will run for 90 days or until goal is met.

CUSTOM eNEWS
Custom Content eBlast

Co-branded with Candy Industry to boost deliverability, connect with readers and acquire leads! Custom eNewsletters include your own proprietary editorial or educational content including:

  • White papers
  • Case studies
  • Testimonial, interview, Q&A videos
  • On-the-job tips
  • Archived webinars or podcasts
  • Industry reports or facts & figures

Requires up to 6 links of editorial, educational, non-ad copy/non-commercial content. Publisher has the right to refuse content.

DIRECTORIES

Reach industry professionals and buyers who use and prefer B2B directories to eliminate unwanted search results. Various package options such as listings, ads, and enhancements are all available. Let's get started.

DRIP

Drip Marketing allows your marketing to be presented to the customer over a longer period of time to help your product or service stay top of mind! This constant flow of marketing sets your business up for more engagement opportunities and exposure.

DRIVE

This program is an ideal solution for the businesses looking to increase web traffic and added exposure. Allow us to take the marketing wheel and drive your target audience to your website, microsite, or landing page. This program will run until your goal is reached, up to 90 days, with all marketing collateral included.

multi-channel marketing
eBLASTS

Candy Industry eBlasts are specialized emails focused on product information, video sharing, literature distribution, event announcements and more. We deploy your multi-sponsored or exclusive single-sponsored eBlasts to a targeted audience of relevant industry professionals.

Candy industry professionals will receive immediate access to your product information, video or literature. And since they know and trust the content of Candy Industry, your email to them will enjoy a higher open rate and thereby a greater number of leads!

eBlast Examples
eBLAST TYPE EXCLUSIVE MULTI-SPONSOR
Must See eBlast | Showcase a product and/or service. x x
Must-Visit eBlast | Promote your tradeshow presence. x x
Post-Show eBlast | Promote your tradeshow highlights after the show. x x
Sneak Peek or In Case You Missed It eBlast | Sponsors an article that appeared in a recent issue. x -
eBook eBlast | Promote your eBook. x
Video Spotlight eBlast | Showcase your videos. x x
White Paper or Case Study eBlast | Promote your relevant white paper or case study. x x
Quiz eBlast | Sponsor an industry quiz. x

*NEW* Company Content eBlast

Looking to speak directly to our audience with all of your own content and ads? We now offer Third-Party eBlasts that deploy your message straight to our qualified audience of candy industry professionals AND provide post-deployment email stats. Company Content eBlasts require 30 days’ lead time.

eBOOKS

Sponsor a unique collection of topic-centric articles packaged into an interactive digital experience, co-branded with Candy Industry for maximum readability. Choose a topic or our editorial team will suggest one. Either way, we handle all publishing details--from design, production, hosting, and deployment, to providing leads for your business development efforts.

Sponsorship Packages:
You Receive... Single-Sponsor Multi-Sponsor**
Full page ad 3 1
Logo on cover (Linked to your website) ✔ ✔
Sponsor article* (1,000-1,200 words) 3-5 1
Logo on deployment eBlast ✔ ✔
Leads from deployment eBlast^ ✔ ✔

^Multi-sponsor: receive leads from clicks on advertiser content only. Single-sponsor: receive leads from clicks on advertiser content plus eBook link itself.
*Not required
** 3 sponsors minimum

Candy eBook
eNEWSLETTERS

As a trusted resource for professionals, eNewsletters are an ideal place to promote products and services to help drive traffic to your website and build brand awareness. eNewsletters ensure that your ad will be viewed by people who have already expressed an interest in your industry, and who are expecting to receive timely and relevant content.

Attention-grabbing ads and exclusive sponsorships are available.

Sweet n Healthy eNewsletter. Candy Industry Sweet & Healthy

Twice-weekly eNewsletter from Candy Industry that delivers new product information, trends, news and insider perspectives to your inbox each Monday and Wednesday. You will also receive "Breaking News" editions that will provide you news that matters most to your business.

INFOCENTERS

INFOCENTER EXAMPLE:

Infocenter samples.

Candy Industry offers a full-feature, topic-centric microsite called an InfoCenter. As the exclusive InfoCenter sponsor you work with the editors to select a topic of interest to the Candy Industry audience of confectionery professionals. Your content geared toward the topic is paired with content supplied by Candy Industry's editorial team to ensure your company name becomes synonymous with the topic you choose.

HERE'S WHAT YOU GET:

Infocenter branding icon.

BRANDING

As the exclusive sponsor, your logo and banner ads appear on every page of the InfoCenter creating an unparalleled branding opportunity.

Infocenter leads icon.

LEADS & TRAFFIC

Get leads that include email contact information as a result of our complete, multi-channel marketing package that will also help you drive traffic!

• Banner ads run on all InfoCenter pages
• Call out on the Candy Industry website and in the eNewsletter
• 3 custom eBlasts
• Logo on all promotions

Infocenter support icon.

SUPPORT

Your InfoCenter is fully supported by an Online Support Coordinator who will load all content, update and maintenance the site as needed— all you do is send us the content!

DON’T HAVE CONTENT AVAILABLE? Add a content development package from BNP Engage, our marketing services agency.

SPONSORED DIGITAL SPOTLIGHTS

Sponsor a dynamic digital experience created by our design professionals and editorial staff based on editorial content, industry topics, brand events, research studies, awards and more (non-commercial).

 

Editorial Infographic

BENEFITS:

  • Created by our design professionals through a collaborative process
  • Designed for viewing across all devices: desktop, mobile and tablet
  • Equipped for embedding on your company and social media websites, and for use as a sales tool
  • Promoted via email to Candy Industry's active and engaged industry professionals
  • Includes deployment leads and analytics
  • Hosted for one year on candyindustry.com

 

INTERACTIVE PRODUCT SPOTLIGHT

An Interactive Product Spotlight (IPS) is a dynamic digital experience that provides an effective and engaging platform to highlight your product, service, rebranding, or event (commercial). You can include a variety of product/service marketing assets, descriptions, features and benefits, case studies, downloads and CTAs.

BENEFITS:

  • Created by our design professionals through a collaborative process
  • Designed for viewing across all devices: desktop, mobile and tablet
  • Equipped for embedding on your company and social media websites, and for use as a sales tool
  • Promoted via email to Candy Industry's active and engaged industry professionals
  • Includes deployment leads and analytics
  • Hosted for one year on candyindustry.com
Interactive product spotlight example.

 

LEAD NURTURING

Lead Nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. Utilizing our marketing automation and first-party data users, we can move your prospects that have been cultivated through lead generation efforts to the point where they become paying customers.

Lead Nurturing Lead Nurturing

 

LIVE EVENTS
Kettle Awards

Our parent company, BNP Media, produces a host of conferences, trade shows, business meetings, workshops, webinars, and industry events to help professionals succeed in business. Learn more about our exhibitor and sponsorship opportunities for events that draw professionals by offering them the chance to connect with peers, seek solution providers and learn about topics relevant to their industry.

MyClear Opinion Panel

Complete your research projects like a trusted industry expert. Get started.

NATIVE ADVERTISING

Professionals turn to Candy Industry for industry solutions and high-quality editorial. Now you can leverage Native Advertising by publishing your sticky, buzz-worthy, non-commercial content on candyindustry.com alongside our trusted editorial. Candy Industry will then drive traffic to your dedicated content page through multi-channel marketing efforts!

Native advertising hosted icon.

HOSTED on candyindustry.com for 6 months on its own dedicated Content Page along with your logo, company description, link to your website and a set of complementary online display ads.

Native advertising featured icon.

FEATURED across all candyindustry.com pages for 30 days

Native advertising highlighted icon.

HIGHLIGHTED in two deployments of our eNewsletter

Native advertising shared icon.

SHARED on candyindustry.com's Facebook*, LinkedIn & Twitter pages with a unique, customized hashtag

*Options to extend the promotional lifespan of your campaign are available.



CONTENT MARKETING BUNDLE:

Do you have multiple pieces of content to share with our audience? Build your custom company channel on our website with a full content marketing package.

Save 15% with this bundle and get extended exposure with a full 12 months for all content pieces.

  • 3 Native Advertising Packages (run for a full 12 months)
  • 2 Featured Products (run for 12 months)
  • 1 eBlast (includes links to all 5 pieces of content)

All tagged to your company channel on our website.

ONLINE RETARGETING

Enhance your online advertising program with ONLINE RETARGETING. Retargeting tracks industry professionals visiting Candyindustry.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert Candy Industry’s browsing customers into visitors to your website!

Online retargeting chart.

Purchase online display ads on CandyIndustry.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.

PODCAST
Podcasts icon.

Record an interview, provide educational information, promote new products, and more! Podcasts offer you the opportunity to speak directly to Candy Industry’s readers and provide educational and promotional information that establishes your brand’s leadership and boosts awareness. Create a podcast with us, or supply your own, and Candy Industry will promote your podcast to our readers.

HERE’S HOW IT WORKS:
  • Choose your podcast option and let us do all the work!
  • Podcast emailed to Candy Industry’s readers (Multi-deployment Packages Available)
  • Hosted for ONE YEAR on Candy Industry website
  • Promoted in the Candy Industry eNewsletter
  • Promoted through Candy Industry’s social media pages
PODCAST OPTIONS:
  • OPTION 1: Supply your own podcast
  • OPTION 2: Record your podcast with our Editor, over the phone or in-person
  • OPTION 3: Sponsor an Confectionary Conversations Editorial Podcast
SOCIAL MEDIA

Create a smart social media strategy that communicates with prospective and current customers. Candy Industry offers a number of opportunities for audience engagement through Facebook, Instagram, LinkedIn, and Twitter. We have social media experts on staff ready to guide you through the process. They’ll work with your team to optimize your campaign and get you the best results. Post-campaign, we’ll give you the analytics and information you need to prove your ROI.


NEED A BOOST?

Many of our social media products can be boosted or promoted within their platforms. Upgrade your post and increase your visibility!

VIDEOS

BNP Video, our in-house video production and marketing team, can produce high-quality, professional videos that will get you seen and grow your business. Backed by the power of Candy Industry, we will also create a customized marketing strategy to get your video message in front of thousands of qualified buyers.

BNP Video can shoot your video at your location of choice - office, facility, event, installation site, or even your booth at a tradeshow - we can accommodate all your needs. Need a studio to shoot your video? We have studios located in New York City, Detroit or Chicago.

OUR CAPABILITIES INCLUDE:

Video shooting icon.

SHOOTING

Whether a simple one-camera shoot or multi-camera production, BNP Video can handle it. We have video cameras designed for long recordings and DSLR cameras for a more cinematic feel.

Video sound icon.

SOUND

Audio equipment for different styles of recording including wireless lavalier, handheld, and boom microphones are available for use.

Video pre-production icon.

PRE-PRODUCTION

BNP Video can provide script revisions, storyboarding and scriptwriting to ensure that your message is accurately delivered.

Video teleprompter icon.

TELEPROMPTER

Don’t worry about memorizing your script. With advance notice, we can bring a teleprompter to the shoot. Also available on request are the services of a voiceover professional.

Video lighting icon.

LIGHTING

BNP Video uses professional LED lighting for on-location and in-studio productions. LED lights provide a full range of color temperatures with the advantages of low energy consumption and mobility when used with a battery.

Video post-production icon.

POST-PRODUCTION & EDITING

BNP Video can transform your existing content like raw footage, photos, and text into a video. We will use a variety of graphics, animations, music, voiceover, and professional editing techniques.

WEBINARS & ONLINE EVENTS
Webinar statistics

A Candy Industry webinar is your ideal platform to both educate and sell to a pre-qualified audience at the exact same time. Pair with a topic or trend expert to discuss common challenges while pitching your product or service solution. Or maybe the expert is you! Plan your webinar today and receive a turnkey marketing program collecting qualified registrant leads. 

 

WEBSITE ADVERTISING

Online Display Ads are an effective way to create clicks to your website. Candy Industry aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of Candy Industry’s websites. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.

Website Ad Sizes
Example of Ad Sizes. Example of Ad Sizes.
AD TYPE DESKTOP TABLET MOBILE
1Super Leaderboard 970 x 90 728 x 90 320 x 50
1Leaderboard 728 x 90 728 x 90 320 x 50
1Pushdown 970 x 90
(expands to 970 x 415)
728 x 90
(expands to 728 x 315)
320 x 50
(expands to 320 x 415)
1Billboard 970 x 250 728 x 90 320 x 50
2Half Page 300 x 600 300 x 600 300 x 250
3Video Player Any size up to 1920 x 1080
4Medium Rectangle 300 x 250 300 x 250 300 x 250
5Wide Skyscraper 160 x 600 160 x 600 300 x 250

HOME PAGE ONLY DESKTOP TABLET MOBILE
6Middle Leaderboard 970 x 90 728 x 90 320 x 50
Adhesion Banner 950 x 90
(expands to 950 x 460)
728 x 90
(expands to 768 x 768)
320 x 50
(expands to 320 x 480)

TOPIC SPONSORSHIPS

A topic sponsorship on Candyindustry.com allows you to target visitors engaged with content around a specific topic that relates to your company and product. This sponsorship includes 4 ads per page with a total of 5 different ad slots across the article and topic pages.

Top 10 Topics:

  1. Candy & Confections
  2. Candy Manufacturers
  3. Candy and Snack Trends
  4. Chocolate
  5. Gummies & Jellies
  6. Chocolate New Products
  7. Non-Chocolate New Products
  8. Ingredients
  9. Retailers
  10. Chocolate Ingredients
INDUSTRY RELATED BRANDS FROM BNP MEDIA
Beverage Industry Cannabis Products Dairy Foods Food Engineering Food Master Food Safety Strategies Independent Processor Refrigerated & Frozen Foods Snack Food & Wholesale Bakery The National Provisioner
CONNECT WITH BNP MEDIA

2401 W. Big Beaver Rd., Suite 700
Troy, Michigan 48084
www.bnpmedia.com

ABOUT BNP MEDIA

BNP Media is North America's largest privately owned B2B media company providing superior content and events across a diverse group of industries. We're committed to connecting our customers to their customers through magazines, eNewsletters, websites, events, continuing education and market research.

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