2025 State of the Industry: Custom built
The snack industry has undergone many changes over the past year, with certain factors driving the need to adapt and diversify. However, the sector has always been adept at identifying consumer desires, from indulgent treats to more BFY snacks with functional benefits. Brands have pivoted to strategies like cheaper pricing, promotions, more marketing, and co-branded products to retain their share of consumers’ snacking, and both omnichannel and ecommerce have evolved, as well.
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Articles
State of the Industry 2025: Pretzels perform positively for the year
Makers in the category are optimistic the good news will continue in coming months.
State of the Industry 2025: Popcorn rolls with the punches
Producers are continuing to innovate and offering adventurous flavors.
State of the Industry 2025: Sales of frozen snacks and apps stay cool
Dollar sales were flat over the past year, but producers feel the future looks bright.
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State of the Industry 2025: Crackers keep evolving
Products in the category are offering club-sized formats, BFY options, and more.
Reports
State of the Industry retail sales data provided by:
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