This webinar will share a range of insights into current and emerging trends in the category. The discussion will focus on fresh bread products, including center store (sandwich breads, buns/rolls, bagels, English muffins, etc.) and artisan in-store items. The presenter will cover top-line demographic trends in the category, notable evolutions/shifts in consumer preferences and behaviors, events impacting changes (i.e. pandemic, supply chain, economic shifts, etc.), as well as notable fresh bread product introductions.

Key takeaways:

• Types of bread products that are trending
• Evolution of shopping patterns and preferences
• Retail sales indicators for fresh bread preferences, including whole grain, seeded, sourdough, and other product types

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