pretzel sales | Snack Food & Wholesale Bakery

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State of the Industry 2019: Pretzels offer more varieties to drive sales

Pretzels experiment with new ingredients, fillings and niches.

July 22, 2019

Many snack producers are adding interesting flavors and ingredients to their pretzels. Recent product introductions include pretzel nuggets filled with peanut butter and dark chocolate, as well as more gluten-free options.

State of the Industry 2018: Pretzel market shows growth

Today’s pretzels category is driven by clean label, better-for-you

Joyce Friedberg

July 18, 2018

Whether hard or soft, pretzels have long benefited from an inherently simplistic approach. After all, the core ingredient makeup for pretzel dough is predominantly flour, salt, leavening and water, likely with a bit of malt extract for flavor and browning.

State of the Industry 2017: Pretzels get a flavor makeover

Pretzels seek growth through diversification, often marrying better-for-you, clean-label attributes with indulgent flavors.

Melissa Kvidahl Reilly

July 18, 2017

Once a simple snack aisle staple, the humble pretzel is experiencing a resurgence, as restaurant menus tap into the classic flavors of this ubiquitous snack. According to Mintel, Chicago, there has been significant growth in the number of pretzel buns on menus recently, to the tune of 97 percent more items on menus than in previous years.

State of the Industry: Pretzels simultaneously twist toward health and indulgence

Pretzels simultaneously twist toward health and indulgence: State of the Industry 2016

While tradition continues unabated, the pretzel market continues to be home to its fair share of diversifying twists and turns.

Douglas J. Peckenpaugh

July 11, 2016

While overall growth is minimal, classic pretzel products are clearly alive and well in today’s snack foods market.

Crafting classic pretzels

Douglas J. Peckenpaugh

August 7, 2015

In order to get a better finger to the pulse of the pretzel market, we gathered some insight from historic Unique Pretzel Bakery, a classic Pennsylvania pretzel baker.

The presenter will cover top-line demographic trends in the category, notable evolutions/shifts in consumer preferences and behaviors, events impacting changes (i.e. pandemic, supply chain, economic shifts, etc.), as well as notable fresh bread product introductions.