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State of the Industry: Snacks

The COVID-19 pandemic proved snacks are essential to consumers’ lives—now we need to prepare for the next generation of snacking.

Despite the COVID-19 pandemic, consumers experiment with spicy chip flavors, as well as better-for-you options.

Core crackers maintain strength, while incremental growth comes through specialization.

Consumer interest in exploring new ethnic cuisines drives growth in frozen snack and appetizer category.

Popcorn breaks out of the box—or, in this case, bag.

Cleaner labels, healthier ingredients, greater variety of flavors on the menu for consumers.

Near the end of the pandemic, puffed and extruded snacks return to their healthy roots.

From shelter-in-place to outdoor escapes, it’s been a “mixed bag” for snack mixes and nuts.

Consumers search for better-for-you tortilla chips, as well as new and interesting flavors.

State of the Industry retail sales data provided by:

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