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Industry News

Grupo Bimbo to donate more than 2.8 million slices of bread to those in need

Through the Bimbo Global Race, Grupo Bimbo committed to donating 20 slices of bread for each person registered.

Bimbo Bakeries USA logo
September 28, 2023

Grupo Bimbo, parent company to Bimbo Bakeries USA, celebrated the 8th Bimbo Global Race, a social cause event to support active lifestyles and food donations to vulnerable communities. This year’s event had more than 300,000 participants in 24 different cities from 17 countries worldwide. Thanks to the participation of hundreds of families who joined this movement, Grupo Bimbo will donate 2.8 million slices of bread to food banks to help those who need it most.

In this year’s in-person race, the United States was among the countries with the highest registrations in California with 8,000 participants. It followed Mexico with 38,000 participants, Brazil with 13,000, Spain with 11,500, and Chile with 10,000. In addition, thanks to its available virtual format, the race registered runners from countries such as Australia, Hungary, and Holland, demonstrating that people want to help regardless of borders.

Alberto Levy, global marketing vice president at Grupo Bimbo, said: "We are very pleased to see that more than 120 thousand people took to the streets—and another 180 thousand from their homes—to run, walk, and spend a day with their families and friends with a clear objective: to help those who need it most. Thanks to their participation, we will donate 2.8 million slices of bread worldwide. We are grateful to each participant who joined this great community to share the good and help us nourish a better world."    

The Bimbo Global Race is the company's most important sporting and social cause event. In addition, for the first time this year, the company partnered with Special Olympics, the world’s largest sports program for people with intellectual disabilities, in countries such as Colombia and Honduras. In this way, athletes of this organization were invited to the race to continue promoting a more inclusive world through sport.

The theme of the 2023 event was "The Good We Share," highlighting the joy that comes from sharing good times with loved ones.

For more information on Bimbo Global Race 2023, click here.


Grupo Bimbo S.A.B. de C.V. is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings. 

KEYWORDS: Grupo Bimbo

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