WK Kellogg introduces Eat Your Mouth Off cereal

The new cereal is packed with 22 g of plant-based protein, and zero sugar.

courtesy of: WK Kellogg Co.

With a legacy of innovation, WK Kellogg Co. has introduced its latest cereal brand, Eat Your Mouth Off, drawing inspiration from its century-old startup values. Eat Your Mouth Off is an innovative, vegan cereal containing an impressive 22 grams of plant-based protein, 0 grams of sugar, and 2 grams of net carbs or less per serving.

Inspired by the unique needs of Gen Z and millennial consumers, a small group of disruptors within WK Kellogg Co embarked on a mission to deconstruct traditional cereal, reimagine its purpose, and create something that resonates on a whole new level. The result, Eat Your Mouth Off, strives to push the boundaries of design and target a new audience with a fresh approach to taste and nutrition.

“It's been just a year since this team, driven by curiosity and a hunger for something new, began envisioning cereal not only as a nutritious option, but as a way to inject fun into your breakfast, snack, or meal experience. From there, Eat Your Mouth Off was born as a brand that goes beyond being good for you; it's so delicious that you'll want to 'Eat Your Mouth Off,'" said Sadie Garcia, senior marketing director. “Crafted specifically for Zillennials in pursuit of a brand that mirrors their unique personalities, our latest creation is an unfiltered expression of the no-nonsense ethos that we, as a brand, represent. There’s no sugarcoating here – it's a high-protein option that doesn't sacrifice taste.”

The lineup includes two varieties to choose from: Fruity and Chocolate.

Fruity: A blast of fruity flavor from the past, with 0 grams of sugar and a 100% plant-based recipe.
Chocolate: Puffs made with dark cocoa, with 22 grams of protein per bowl. It also has 0 grams of sugar and is 100% plant-based.

Eat Your Mouth Off will be available at retailers nationwide starting this month. The suggested retail price for a 7.5-ounce box, which contains about five servings, starts at $8.99, but pricing is set by the retailer. For more information, visit EatYourMouthOff.com and follow Eat Your Mouth Off on Instagram, Facebook, and TikTok.

WK Kellogg Co. (formerly Kellogg’s) is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

Liz Parker is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.