Company: Grupo Bimbo

Website: www.barcel-usa.com

Introduced: July 2018

Distribution: National

Suggested Retail Price: $1.49 (4 oz.), $2.48 (9.9 oz.), $4.49 (20 oz. - Fuego only)

Product Snapshot: Takis are roll-shaped tortilla snacks, fashioned after the traditional Mexican taquito. They come in five primary flavors:

  • Fuego – hot chili pepper and lime
  • Nitro – habanero, lime, and cucumber
  • Crunchy Fajita – intense spice and fajita flavor
  • Guacamole – spicy guacamole
  • Xplosion – chili pepper and cheese

Recently, Takis has introduced four new, limited-edition flavors:

  • Angry Burger – spicy hamburger and dill
  • Lava – cheese and chipotle
  • Titan – chipotle and lime
  • Wild – spicy buffalo

For more about Barcel USA, see "2020 Snack Producer of the Year - Barcel USA" on the SF&WB website.