RIND Snacks Straw-Peary Blend skin-on superfruits
Company: RIND Snacks
Introduced: June 2019
Suggested Retail Price: $17.99 (3-pack), $34.99 (6-pack)
Product Snapshot: New York-based RIND Snacks, the skin-on superfruit snack brand, has grown significantly over the past year with retail distribution across 300 of the largest natural and specialty markets in the U.S., where customers have embraced the brand’s tangy, chewy and nutritiously dense whole-fruit snacks that are powered by the peel.
The brand’s three distinctive SKUs - Tropical Blend, Orchard Blend & Tangy Kiwi - have developed a cult following online, where they recently cracked Amazon’s top 20 best-selling dried fruit snacks, and offline, where the brand can be found coast to coast on leading specialty grocery shelves, including Whole Foods Markets, Fairway, Balducci’s, Kings, Foragers, Erewhon, Foxtrot Market and Hu Kitchen.
This summer, RIND is launching a fourth peel-powered SKU, a Straw-Peary Blend, that the company debuted at the Specialty Food Association’s Summer Fancy Food Show in New York City. RIND’s Straw-Peary Blend will be available in two sizes (3oz and 1.5oz pouches) and features a summertime mix of gently dried slices of organic honeycrisp apple, California pear and sweet strawberries for a fiber and vitamin-packed whole-fruit snack that’s both better for you and for the environment.
“We’re seeing exciting growth across multiple channels and are thrilled to expand RIND’s reach into some of the country’s most recognized natural and specialty grocers,” said Matt Weiss, founder of RIND Snacks. “We’ve found our competitive edge in a multi-billion-dollar snack marketplace by focusing on the literal edge of the fruit. We’re excited to reach more consumers with our innovative whole-fruit snacks that sit at the intersection of functional nutrition and sustainable snacking. We have several exciting partnerships and product launches to share with our fans in year two.”
RIND’s story and mission resonate. In the past year, the brand has captured nearly 95 million audience impressions in wide-ranging publications, including the New York Times, Forbes, Business Insider, Food Network, Cheddar, Women’s Health, O, The Oprah Magazine, Chowhound, Food Navigator and Food Dive.
To learn more about RIND and the company’s quest to maximize nutrition and minimize waste, visit www.rindsnacks.com.