Company: Frito-Lay North America


Introduced: September 2019

Distribution: National

Suggested Retail Price: $3.49

Product Snapshot: One of Lay’s most popular limited-edition flavors, Flamin’ Hot Dill Pickle, has returned as a permanent addition to the Lay’s flavor portfolio – bringing with it a sneak peek of the all-new Lay’s packaging design, including a can’t-miss bold purple bag that’s a taste of more to come from the iconic brand later this month.

First introduced as part of Lay’s innovative music-inspired flavor campaign, Turn Up the Flavor with Bebe Rexha, Lay’s Flamin’ Hot Dill Pickle went viral earlier this year and immediately became a fan favorite. The unique combination brings together Frito-Lay’s iconic Flamin’ Hot flavor with a mix of tangy Dill Pickle to create a unique & delectable flavor unlike any other.