As an official sponsor of the event, the brand is inviting consumers to experience the tournament through products inspired by global culinary flavors.
The change comes as households gear up for one of the year’s biggest snacking occasions, spanning everything from winter gatherings to the upcoming Big Game.
Lay’s is updating its formulations and visual identity to align with evolving consumer preferences. By end-2025, the potato chip company will end the use of artificial colors and additives, and start using healthier oils for certain lower-fat varieties.
In previous iterations of the contest, Americans voted for Lay’s Crispy Taco, Lay’s Southern Biscuits & Gravy, Lay’s Cheesy Garlic Bread, and Lay’s Wavy Fried Green Tomato Flavored Potato Chips to win the grand prize.