The snack brand’s special packaging and promotional campaign center on the athlete.

Lay's rereleases its Flavor Swap lineup, including Doritos, Funyuns, and Cheetos mashups, along with brand-new Lay's Kettle Cooked Fritos Chili Cheese.

The original Lay’s Flamin Hot formula is officially coming back to store shelves.

Frito-Lay Variety Packs are a complete mix of iconic brands that bring the cheesiest, fieriest, coolest, and crunchiest snacking experience. 

Soccer’s G.O.A.T. player and seven-time Ballon d’Or winner Lionel Messi surprised fans revealing the limited-edition Lay’s G.O.A.T. Cheese Flavor Series. 

Frito-Lay is gearing up for summer in a big way by introducing three new, limited-edition Lay’s flavors that are hitting store shelves starting this week.

Introducing Lay’s Kettle Cooked EXTRA, packed with more flavor and crunch in every bite, making it easier than ever to “get lost in the crunch.”

Snack Food & Wholesale Bakery recently was able to speak to Cely Moreno-Mosier, senior director of marketing, PepsiCo Foodservice, and Jeff Crivello, CEO, Famous Dave's, about COVID-19 challenges.

With the upcoming release of Dreamworks Trolls World Tour, Lay’s Poppables bags are getting a makeover that’s as eye-catching as Lady Glitter Sparkles.

When fans tune into Season 18 of NBC's "The Voice" this spring to discover the newest talent to hit the stage, they'll also discover an assortment of new chip flavors from the Lay's brand.