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Home » licensing

Articles Tagged with ''licensing''

Twix Shakers Seasoning Blend

B&G Foods introduces Twix Shakers Seasoning Blend

Fans can shake Twix flavor onto ice cream, desserts and more.
August 30, 2021
B&G Foods has launched Twix Shakers Seasoning Blend, the first seasoning blend to feature the taste of the iconic Twix chocolate bar.
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Hilco Kool-Aid popping candy

Hilco introduces Kool-Aid popping candy for Halloween

Kool-Aid popping candy available in seasonal, everyday varieties.
August 25, 2021

Hilco has joined with Kraft Heinz to create Kool-Aid brand treats for Halloween 2021.


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Mars Wrigley Brand Central

Mars Wrigley taps Brand Central to expand licensing opportunities

Company aims to expand into new food, beverage, merchandise categories.
August 25, 2021

Brand Central will extend the Mars Wrigley brand portfolio across food and beverage categories, merchandise partnerships, and collaborations with leading lifestyle brands.


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Chips Ahoy Hershey

Chips Ahoy! launches Hershey’s fudge-filled cookies

Brand seeks new twists on classic cookie.
August 2, 2021

In partnership with Hershey’s, Chewy Chips Ahoy! Fudge Filled Cookies is the latest cookie creation in the Chips Ahoy! portfolio featuring mix-ins.


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Warheads FLAN collection

Warheads partners with FLAN on clothing collection

Collection features dip-dyed t-shirts, button-down in bright colors.
August 2, 2021

FLAN's collaboration with Warheads delivers a burst of nostalgia by way of colorful tees and gradient-dye collar button downs.


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Takis Snacks signs Brand Central as its exclusive licensing agency in the U.S.

Takis Snacks signs Brand Central as its exclusive licensing agency in the U.S.

June 18, 2021

Takis, the salty snacks brand owned by Barcel USA, has announced it has signed Brand Central LLC, a premiere brand licensing consultancy, as its exclusive licensing agency in the United States. 


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Funables fruit snacks

Ferrara launches Funables fruit snacks

Company reinvigorates Kellogg’s Fruity Snacks with new formulas, licenses and packaging.
May 10, 2021

Ferrara is reintroducing Kellogg’s Fruity Snacks as Funables, a fruit snacks master brand featuring better-for-you ingredients and engaging on-pack experiences.


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CandyRific Looney Tunes

CandyRific launches Looney Tunes range

Novelties are available in time for “Space Jam: A New Legacy,” slated for July 2021.
April 12, 2021

CandyRific is launching Looney Tunes character-themed items in partnership with Warner Bros. Consumer Products and Jelly Belly.


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Hershey smores merchandise

Hershey expands range of licensed S’Mores merchandise for summer

Company partners with Brand Activiation Consulting, Mr. Bar-B-Q, International Wholesalers.
April 7, 2021

The Hershey Company and Brand Activation Consulting have expanded their line of officially licensed Hershey’s S’Mores accessories with Mr. Bar-B-Q and new partner, International Wholesalers.


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SunMaid raisins logo

Sun-Maid Growers of California licenses the rights to produce and market Sun-Maid Raisin Bread to Flowers Foods

October 8, 2018

Sun-Maid Growers of California has announced a brand licensing agreement giving Flowers Foods license to produce and distribute Sun-Maid Raisin bread to approximately 80 percent of the U.S. population.


Read More
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Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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