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Home » Authors » Deborah Cassell

Articles by Deborah Cassell

Ode to Rocky Road

Deborah Cassell
June 9, 2009
In case you missed it, yesterday was National Rocky Road Day. Your day planner might have omitted this particular celebration, its pages being committed to mainstream holidays such as Father’s Day, the Fourth of July and, yes, Flag Day (Betsy Ross would be so proud).
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Social Networking's Net Worth

Deborah Cassell
June 1, 2009
Are you a blogger? Ever posted a video to YouTube? What’s your Facebook status? Do you Tweet?If you answered “no” to any of these questions, what are you waiting for?
Read More

Something to talk about

Deborah Cassell
May 14, 2009
The season finale of MTV’s “Taking the Stage,” a critically acclaimed reality show that follows the lives of teens attending a high school for the performing arts in Cincinnati, Ohio, was titled “The X Factor.”
Read More

New products MIA?

Deborah Cassell
April 7, 2009
New product introductions are on the downslide, according to Chicago’s Mintel Global New Products Database (GNPD), which yesterday reported that total food and drink product launches have been cut in half since last year – that’s a 51% decline from the first quarter of 2008 to the first quarter of 2009.
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Just for Kids

Deborah Cassell
February 1, 2009
Confectioners save their most novel product ideas for children. These include inventive flavors, textures and value-added takeaways.
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Editor's Note

Deborah Cassell
February 1, 2009
Back in 1999, R&B group TLC dedicated an album to its loyal listeners for their support. The resulting body of semi-serious work was called “Fan Mail.” I’ve long been a fan of fan mail - not just the album by TLC, but fan mail itself.
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Editor's Note

Deborah Cassell
December 1, 2008
When my friend’s 15-year-old son, Jake, was diagnosed with Celiac Disease just recently, she e-mailed me to ask for recommended wheat- and gluten-free snacks. Having exhausted the aisles at her local Whole Foods Market (and later, Trader Joe’s), Kathy wondered if I had any additional information or brand names to share. Ironically, I had just begun noticing a steady influx of gluten-free items at my office, including those shared with me by Confection & Snack Retailing sister publication Snack Food & Wholesale Bakery.
Read More

Editor's Note

Deborah Cassell
October 1, 2008
Here in Chicago, we have our traditions. For as long as I can remember, Marshall Field’s was synonymous with Frango mints - those delicious boxed chocolates once reserved for holidays and special gift-giving occasions. Today, Frangos are enjoyed years around, and come in every flavor and variety, from crème brulee and sorbet to organic and sugar-free. (Speaking of organic and sugar-free, check out Sweet & Healthy, the new weekly e-newsletter from Confection & Snack Retailing and sister publication Candy Industry. Subscribe at www.cs-retailing.com.)
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Editor's Note

Deborah Cassell
August 21, 2008
Three days before attending the All Candy Expo, I went to the dentist for a filling. (Okay, make that two fillings.) After nearly 30 years with nary a cavity, I wondered why I had, in recent months, fallen victim to more than one. I asked if this might somehow be related to my new gig as the editor of a certain confectionery magazine. Surprisingly, my hygienist informed me that candy was not the culprit.
Read More

Well-Seasoned

Deborah Cassell
August 21, 2008
Major holidays aren’t the only occasions for selling seasonal confections.
Read More
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