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Home » Authors » Jen Roth

Articles by Jen Roth

Keeping it clean

Simply 7 Snacks cuts fat and sodium but keeps its great taste
Jen Roth
February 13, 2013
The latest trend in bar manufacturing is creating clean, wholesome products that deliver on taste.
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Breakfast to-go

Jen Roth
January 15, 2013
Today’s consumers lead busy lives, which sometimes means eating on-the-run. Fortunately, many bakeries are offering convenient grab-and-go breakfast items like muffins and donuts.


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The secret lives of snacks

Jen Roth
December 10, 2012
Is that crunchy snack consumers are craving a chip, a cracker or a crisp? 


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Crossover cookies and crackers

Jen Roth
November 13, 2012
Crossovers are popular in cars and music stars, but it’s now becoming a larger trend in the bakery industry.


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State of the Industry Report: Popcorn, Corny Competition

Simple salt just won’t cut it in the competition for consumers’ popcorn-craving palettes. Unique ingredients and flavor profiles are helping popcorn manufacturers go for their personal best in the great snacking games.
Jen Roth
July 19, 2012
Low in calories, high in fiber—popcorn may just be the perfect natural snack. Of course, that doesn’t stop manufacturers from trying to up the ante by enhancing all the whole grain has to offer. Now, popcorn can be found competing with chips, pretzels and even candy in the snacking Olympics.
Read More

State of the Industry: Tortillas—Teeing Up Tortillas

Fore! Tortilla manufacturers are driving down the fairway with their unique varieties of wraps in hopes that the next time you’re craving a sandwich, you’ll toss aside the bread and use a tortilla instead
Jen Roth
June 19, 2012
Like most products within the bakery segment, tortillas are evolving to appeal to consumers’ demand for a healthier product that provides new and unique ingredient combinations.
Read More

State of the Industry: Cookies—Rookie Cookies

Watch out, golfing pros! Rookie cookie companies are charging down the green with unique ingredients and varieties, while classic brands are finding new ways to stay relevant within the market.
Jen Roth
June 18, 2012
Cookies are a robust segment within the bakery industry. There are brands that have been around for decades and have become household names, but there are also many up-and-coming brands that offer unique flavors for niche markets and are set to become the next class of pros.
Read More

Pleasing Pretzels

There’s more than one way to coat a pretzel and some manufacturers are leaving the simple salt behind for bolder, richer and even sweeter options for the popular snack item.
Jen Roth
May 16, 2012
These days, pretzels aren’t just your average bar snack. Manufacturers are producing their savory snacks with a bit of a twist, reaching the consumers who crave bolder flavors, a better-for-you snack or an innovative accompaniment to an everyday meal.
Read More

A Bar for Every Body

Bar manufacturers are creating products to accommodate a variety of nutritional and lifestyle demands in the growing market.
Jen Roth
April 23, 2012
Consumers are asking for a lot of bars these days. Some want bars to be a healthy, easy snack, while others demand that their bars act as a supplement to an active lifestyle. Many prefer a bar that can substitute for a meal or act as a diet aid. Either way, bar manufacturers are making products that satisfy all of these requirements, so it’s just a matter of picking which bar is right for the job.
Read More

Ethnic Foods

Jen Roth
February 17, 2012
Authenticity, versatility and bold flavors are in demand when it comes to ethnic foods. Manufacturers are finding many clever ways to meet consumer preferences in this up-and-coming market segment, all while keeping healthfulness in mind.
Read More
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