Younger consumers, like their Boomer counterparts, are still reaching for bread when shopping. What they want from those purchases, however, looks very different from previous generations. Producers that understand these shifting preferences can better position both existing products and new launches for success. Attendees will gain insights into the key factors shaping the market, including:

• Current and emerging trends in bread products
• Consumer preferences broken down by generation
• Overall evolution of shopping patterns and preferences
• Retail sales indicators for bread preferences, including whole grain, seeded, sourdough, and other product types

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