Back in January, Oprah Winfrey began a campaign devoted to her heartfelt love of bread. And when Oprah says, “I love bread,” America listens. It’s just that simple.

‘I LOVE BREAD’ will be the rallying cry of a joint effort by the Grains Foods Foundation and Bakery Equipment Manufacturers and Allieds designed to help the baking industry publicly promote bread.

Shifting consumer demand equals opportunity for commercial bakers.

Chris Mulford succeeds Mickey Miller as president of Flowers Baking Co. of Thomasville.

Alpine Valley Bread Co. will operate as an independent subsidiary of Flowers Foods.

Certain limited breads produced under the Sara Lee, Great Value, Kroger, Bimo, Nature’s Harvest and L’Oven Fresh brands are affected.

Alpha Baking Co. Inc. has steadily expanded through the years to offer a significant diversity of baked goods to foodservice customers and retailers.

In 2009, the brilliant Louise O. Fresco delivered an illuminating TED talk, "We need to feed the whole world."

Traditional breads remain strong, but impending changes already afoot across the category will shape the next generation of products.