The Hershey Company and B&G Foods, Inc. have announced that they have entered into a definitive agreement for Hershey to acquire Pirate Brands, including the Pirate’s Booty, Smart Puffs and Original Tings brands.
B&G Foods has entered into an agreement to acquire Robert’s American Gourmet Food, LLC, which does business as Pirate Brands, from VMG Partners, Driven Capital Management, founder Robert Ehrlich and certain other entities and individuals for approximately $195 million in cash.
VMG Partners reportedly has put portfolio company Robert's American Gourmet Food, LLC, seller of the Pirate's Booty brand of baked snacks, up for sale, according to sources.
