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It's vital to get flavor and color right when developing snack and bakery products. Color helps establish the consumer's initial expectations of a product, and flavor is a critical part of delivering against those expectations.
While Pantone is closely connected to fashion and interior design, the color identification system and its Color of the Year can also apply to food and food packaging.
Back in February 2016, Mars made an announcement that it would remove all artificial colors from its human food products by about 2021. It’s been three years since then, and the commitment is still a work in progress, Mars says.
Market expected to grow by 6.5 percent over the next decade.
March 20, 2019
Growing demand for foods with natural ingredients is expected to push the global natural food colors market to exceed $14 billion in 2028, according to new data from Persistence Market Research.
Americans aren't the only ones confused about how “natural” can and should apply to food. New research from Mintel shows our neighbors to the north might be struggling with it, too.