Snack producers and bakeries are making efforts to include more fruit ingredients in the products they offer to appeal to consumers looking for healthier, better-for-you food choices. Use of real fruit ingredients resonates with consumers, since it communicates a fresh, real, wholesome message.
Bakers and snack manufacturers can now include concentrated fruit pieces with authentic provenance in their products, thanks to Taura Natural Ingredients’ latest innovation.
The alliance means the two companies will jointly market new concentrated FruitWorx inclusions, made from Welch's Concord Grape Juice and Puree, in USA and north Asia.
